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Valuetainment

"No Excuse For IGNORANCE" - BNPL Debt EXPLODES To $20B Record High

15 Jan 2026

Transcription

Chapter 1: What is Buy Now, Pay Later (BNPL) and why is it concerning?

0.031 - 25.835 Patrick Bet-David

Something that's happening that is not necessarily taxes, but is really hurting a lot of different people is this BNPL concept, buy now, pay later concept, that is hurting a lot of people. This one story I want to read to you. Rob, what page is that BNPL on? There it is. It's on page 11. Americans just spent... a record $20 billion with buy now, pay later.

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25.895 - 48.597 Patrick Bet-David

Here's what to do if you overdid it yourself. Now, I'll read this story. I'm going to give you the quick tips he gives in the article. This is a MarketWatch story. As 2026 gets underway, some consumers are facing overwhelming debt This is especially true for those who took out multiple buy now, pay later loans to cover their holiday shop in a move known as stacking.

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49.218 - 71.4 Patrick Bet-David

And more people are using the loans than ever before. Shoppers use the buy now, pay later spend a record $20 billion from November 1st to December 31st. According to Adobe 2025 Holiday Shopping Trend Reports, 9.8% increase from 2024. BNPL typically comes in a form of pay-in-for, loans that don't charge traditional interest.

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71.961 - 89.951 Patrick Bet-David

Although the late fees can be charged if a payment is missed, lenders say the option expands access to people who are underserved by traditional credit, but critics... say it can lead to worrisome debt accumulation. Tom, why is this so concerning? I know you have some charts on how late people are on payments, but why is it so concerning to you?

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Chapter 2: How much did Americans spend using BNPL during the holiday season?

90.131 - 113.548 Tom

So you have to go and kind of go upstream a minute and look at it. In the middle of the COVID crisis, I don't know if we have this chart, the credit card debt in America reached $777 billion as people paid off a lot of it. And I think that was right, Q2, there it is, Q2 2021, we hit 777.

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113.568 - 140.694 Tom

The sharp drop down was because A, we weren't shopping, we were locked in our homes, we had lockdowns and everything going. B, people took $1,400, $1,500, $1,700 payments from the government, Pat, and paid down their credit cards. So all of a sudden, here we are, Q1 of 2021. We are at... $777 billion. That has gone up since we were all allowed to go back outside and play.

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141.555 - 156.976 Tom

We are now at an all-time high of $1.26 billion as we have the first... Trillion dollars. Trillion. $1.26 trillion as we are in the first week of 2026. So that's what's going on with credit card debt.

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157.016 - 158.958 Patrick Bet-David

Tom, that's a scary sight, just looking at that.

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159.058 - 182.463 Tom

Correct. But now here's what happens. Along comes BNPL, and BNPL isn't on your credit report. Well, it wasn't on your credit report. Whenever you have your credit report run, the industry uses what's called FICO 8. That's how they look at your credit report. And if you're paying LifeLock or somebody, they say, hey, there's been an inquiry on your credit report. Boom.

183.083 - 193.666 Tom

Meanwhile, over the same amount of time, while America is maxing out its credit card, Pat, look what happens to growth at BNPL. So people's credit cards were maxed out.

193.847 - 198.214 Patrick Bet-David

This is number of users? Because I can barely read it. It says number of users on the left, right?

198.234 - 198.575 Tom

Correct.

198.695 - 199.156 Patrick Bet-David

Okay.

Chapter 3: What are the risks associated with using BNPL compared to traditional credit?

269.114 - 286.983 Tom

Well, guess what? 63% of BNPL users over the last 24 months, Pat, now have multiple BNPL accounts, number one. 41% of BNPL users missed at least one on-time payment last year.

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287.003 - 288.405 Patrick Bet-David

Did you say 41%?

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288.425 - 290.868 Tom

41% of all BNPL users.

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290.888 - 293.291 Patrick Bet-David

This is not the youth. This is anybody and everybody that uses BNPL.

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293.311 - 319.596 Tom

Everybody, everybody last year missed at least one payment. And it gets worse when we go to the youth. Gen Z, the reporting on Gen Z is horrifying. 50% of Gen Z BNPL users missed one payment last year. Since holiday spending, that's three months ago, November, December, January. In the last 90 days, 50% of Gen Z have missed one payment.

319.846 - 329.139 Patrick Bet-David

Now, there is a concept that when you miss a payment, doesn't it like the interest goes to the roof or the fee is an extremely high fee?

Chapter 4: Why are missed payments a significant issue for BNPL users?

329.56 - 335.609 Tom

You miss a payment, it's wham-bam. And this thing becomes, your foot is in the bear trap.

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335.629 - 338.513 Patrick Bet-David

Yeah, but what does that mean, wham-bam? I want to know exactly what wham-bam means.

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338.493 - 343.079 Tom

My understanding is that suddenly you're on an equivalent of a 30% a year interest.

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343.159 - 353.613 Patrick Bet-David

That's exactly what I was thinking about. So I was thinking, Rob, can you pull up on ChatGBT? What happens to BMPLs when you miss the first payment? What happens to the results?

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353.634 - 357.399 Tom

They'll say, oh, it's just 2% of balance, but you've got to multiply that times 24.

357.519 - 358.019 Patrick Bet-David

Yeah, 12.

358.2 - 364.348 Brandon

It ends up being worse than credit cards if you miss a balance, and they make it really sneaky. I remember we uncovered that before.

364.632 - 386.895 Patrick Bet-David

You're usually charged a late fee, okay? So at after pay Klarna zip, late fee kicks in quickly. After a few days, some cap total late fees per order. Affirm no late fee. Your account is often frozen instantly. Block you from making new purchases. Your credit profile may be impacted. Providers that report to credit bureaus, In many cases, oh, they're now reporting.

387.296 - 407.798 Tom

No, Klarna affirming. Some plans they report. See, that affirm reports. Klarna is not reporting across the board and not reporting to all agencies. So why don't they, though? Hey, if I'm Klarna, I don't really want this on the credit report because I'm plan B. And I want people to take the risk on plan B of their own free will.

Chapter 5: What is the impact of BNPL on Gen Z consumers?

929.775 - 944.248 Patrick Bet-David

Mike, have you touched Groupon? You have? Where was it at? Massage parlor uses Groupon. Wow. Okay. Well, I guess that makes sense. By the way, this is brought to you by that massage parlor. We're going to put the link to their website.

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945.089 - 948.115 Mark

I know my wife used to use it all the time, and I never hear her talking about it anymore.

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948.135 - 949.658 Patrick Bet-David

I know a lot of people used it.

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949.638 - 966.693 Mark

And I think what I've heard is the retailers really found out that it wasn't really a way to get good long-term business. So they were selling all the lost leaders, but then they never recouped the difference of the lost leaders. The business owner. The business owner. So I think the appetite went down from the business owners, and I think that was a big drawdown on that.

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966.734 - 969.84 Patrick Bet-David

So it benefited the customer, but it didn't benefit the business owner.

969.82 - 988.583 Mark

But even from the customer, they didn't really establish relationships with the retail establishment. So, for example, they went to the massage parlor or whatever. They went to get the Botox. But they would just chase the best deal, and they wouldn't actually develop a relationship with that provider. And so I don't think either party really benefited. It didn't turn into a long-term plan.

988.623 - 993.269 Mark

But back to the BNPL, I think it will have staying power because people are always going to need to borrow money.

993.289 - 994.09 Patrick Bet-David

That's my worry.

994.07 - 1000.778 Mark

The need to borrow money will always be there. There's always going to be people who have money that want to loan it, and there's always going to be people that need to borrow it.

Chapter 6: How do missed payments affect BNPL fees and interest rates?

1012.292 - 1034.606 Patrick Bet-David

We run a consulting firm, ourself called Bedavid Consulting, where we do engagements with around 10,000 businesses from 60-plus countries around the world, and this is 75% of our business. It's one of the best kept secrets we have in our company that no one knows about. If you come to our office and you see how we grew nine employees just a couple years ago to now 165 full-time employees.

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1035.126 - 1056.376 Patrick Bet-David

And if you go downstairs on where David Consulting is at, the energy there is electrifying. If you're a small business owner yourself, anywhere between $10 million plus, half a billion dollar revenue, if you're on that range and you want to find a way to get strategies because each phase of a company goes through five phases, In each phase, you have five challenges you face.

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1056.877 - 1074.886 Patrick Bet-David

If you want to know what those things are, go to beddavid.com, all the way to the bottom. Fill out the information. We'll give you that 18-minute breakdown of what those five-by-five are. And then if there's a way we can help you take your business to the next level, whether you're raising capital, whether you have a compensation plan, that needs to be readjusted.

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1074.907 - 1093.224 Patrick Bet-David

We just had the most incredible meeting last week with our firm on Tuesday and on Thursday. Whether it's comp, whether it's LTIP, equity, whether it's expanding in a new market, regulation, marketing, podcast, different ways of getting your story out there. You want to learn more about how we can help you out, go to biddavid.com, fill out your information.

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1093.765 - 1102.073 Patrick Bet-David

One of our consultants at the firm will get a hold of you. If you enjoyed this video, you want to watch more videos like this, click here. And if you want to watch the entire podcast, click here.

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