“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
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I always ask myself, you know, Humberto came up to me the other day and says, we should launch a new series called How to Fix dot, dot, dot, whatever, Disney, How to Fix This, How to Fix the NBA. And, you know, I'll go to a business and I'll kind of look around. I'm like, I don't know if I would put the entrance there. I would put it over here. I don't know why the hostess, when I ask where the bathroom is, she just pointed. This is a $200 person plate. You don't point. You walk my dad to the bathroom. We were at Flagler's the other day, restaurant, on my wife's birthday, Valentine's Day. And my dad asked one of the hosts, not the, what do you call it, the ones that come and pick up the stuff, bus, I don't know what you call them.
Anyway, so she comes, she's picking up the stuff, and she says, where's the restroom? My dad's 83 years old. And she says, the restroom's at the front, but let me have such and such take you. Lady came, walked over there, said, that's all I was paying attention to. I said, that's great. This is why I love Flagler's restaurant. And Mikel does a great job running that restaurant, Italian guy. So... What does heritage do? And I don't even know if it's part of your strategy or if it's important or not. If it's not, then just say, Pat, it's not that important. What does heritage do to become cool, attractive to 20-year-olds to say, you know what? Heritage is cool. I want to go because you guys have a lot of history to learn from.
My kids, you know, there is many, many institutions to go through to learn. It's very important for companies like you guys to make it. Very important. For us, it's very important to make it because we need that conservative ideology to, this is not an easy job you have. Your job is very, very hard. And the job of Heritage or Claremont or any of these guys, TPSA, you guys have a very difficult job to work. How do you attract more of the youth?
Number one, we're authentic. The one thing that Gen Z... There's got to be more than that, though.
That's a vanilla answer.
I don't mean it to be vanilla, although it's fair for you to say that. What I mean by that is, so bear with me for one minute, is that the biggest critique that Gen Z has of our generation, of the United States, more than anything else, is that the existing institutions are not authentic. Congress, media... Law enforcement, unfortunately. And so for Heritage, we're not going to go out and say, we're going to change what we've been saying. We're going to change how we do the core of what we're doing. We're going to be us. And I'm going to get to the second thing, which is something that we're learning, to your point. But the greatest, or the segment of the population that loved our presidential transition project the most, Project 2025, were young Americans.
You know why? Because it is a massive critique. of what youngest Americans have of this country, which is all of the elites have all of this power, and here's a plan to take it back, and heritage, in spite of all the slings and arrows, you notice this is part of our ethos, we're willing to take those, is gonna stand tall and keep pounding, pounding, pounding, pounding. So we have to continue to be us. But the second thing is, and this is what we're getting better at, we're not great at it yet, is using modern technology to access that segment of the population. And we're doing a much better job of that than we did three or four years ago. But a lot of it, I will say, is also the people you spend time with.
So heritage is sort of a point three. Heritage is sort of leading a reconstellation, if you will, of the conservative organizations in Washington. And organizations like Claremont, like Turning Point, like American Moment, like Center for Renewing America, like the Conservative Partnership Institute. We'll work with anybody, Pat. But these are the organizations that are going to be authentic and also, to the extent that it makes sense for them, going to use the tools, social media in particular, to access a segment of the population that we haven't enough.
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