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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
Number one, we're authentic.
Valuetainment
“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
The one thing that Gen Z... There's got to be more than that, though.
Valuetainment
“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
I don't mean it to be vanilla, although it's fair for you to say that.
Valuetainment
“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
What I mean by that is, so bear with me for one minute, is that the biggest critique that Gen Z has of our generation, of the United States, more than anything else, is that the existing institutions are not authentic.
Valuetainment
“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
Congress, media...
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
Law enforcement, unfortunately.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
And so for Heritage, we're not going to go out and say, we're going to change what we've been saying.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
We're going to change how we do the core of what we're doing.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
We're going to be us.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
And I'm going to get to the second thing, which is something that we're learning, to your point.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
But the greatest, or the segment of the population that loved our presidential transition project the most, Project 2025, were young Americans.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
You know why?
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
Because it is a massive critique.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
of what youngest Americans have of this country, which is all of the elites have all of this power, and here's a plan to take it back, and heritage, in spite of all the slings and arrows, you notice this is part of our ethos, we're willing to take those, is gonna stand tall and keep pounding, pounding, pounding, pounding.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
So we have to continue to be us.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
But the second thing is, and this is what we're getting better at, we're not great at it yet, is using modern technology to access
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
that segment of the population.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
And we're doing a much better job of that than we did three or four years ago.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
But a lot of it, I will say, is also the people you spend time with.
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“Restoring Self Governance” - Project 2025 Purpose Broken Down By Dr. Kevin Roberts
So heritage is sort of a point three.