In this vAuto podcast episode, Patrick Janes, director of business development for Stockwave, joins Northwood University instructor Jennifer Patton, dealer Mark Bush of Bush Auto Place, Wilmington, OH, and three students to discuss an experiential learning project that assessed the health and strength of Bush’s inventory marketing and merchandising. The students share how they approached the project and outline early learnings that will shape final recommendations for Bush to consider in his inventory marketing and merchandising efforts.
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