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vAuto Podcast

Challenging Your Thinking: The Research Behind the Car Buying Process

31 Jan 2020

Description

In this episode of the vAuto Podcast, Brent Adamson, a Distinguished Vice President at Gartner joins Randy Kobat, Senior Vice President of vAuto, HomeNet and Rebates & Incentives for an engaging conversation that focuses on sensemaking and research. With dealerships being focused on selling, we get Brent's perspective on the car buying process, how thinking is challenged and what dealerships can do to give their consumer confidence.

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