Growing the Group: How Used Vehicles Became a Higher Priority for Rick Case Automotive

In this vAuto podcast, Tim Hlavenka, national sales director for Rick Case Automotive Group, shares how the organization has grown used vehicle sales while maintaining its top-tier new vehicle performance. Hlavenka outlines how the group looked inward—to fresh trades—to source used inventory for retail sale and how the group determines the rooftop that’s right to retail each vehicle from Day 1. Hlavenka also discusses how ProfitTime GPS helps his team properly identify and manage the turners and earners to grow used vehicle volume and gross, while helping the group achieve its new vehicle objectives.

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