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vAuto Podcast

How Rohrman Auto Group Makes its Vehicle Merchandising Stand Out

12 May 2023

Description

In this vAuto podcast, Jeremy Nowling, director of sales, digital retailing and implementation for Rohrman Auto Group, shares how he/his team make their new/used vehicles show up and stand out for vehicle shoppers to capture their business. Nowling details the elements that drive merchandising success—the right mix of photos, complemented by specific call-outs in billboards and overlays and more—for new and used vehicles. Plus, he outlines how he measures merchandising efficiency and effectiveness, while overseeing merchandising-focused managers at individual rooftops in the group.

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