In this vAuto podcast, Scott Crompton, Marketing Manager for Victory Automotive Group and Dustin Corder, vAuto Performance Manager, share how they work together to help Victory drive success across its nearly 45 stores in 10 states. Crompton details how Victory establishes operational guidelines and key performance indicators (KPIs) to ensure individual rooftops serve the broader group’s interests as they make vehicle acquisition, appraising and pricing decisions. Crompton also outlines how he manages and measures the group’s marketing spend in traditional and digital channels to support individual rooftops and the Victory brand.
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