In this vAuto podcast, Cebastien Chery, marketing associate at Pristine Mitsubishi, Commack, N.Y., shares how he helps differentiate the dealership’s used vehicle inventory by doing more merchandising on individual vehicle VDPs. Chery outlines how he determines specific vehicle features to call-out on VDP images and uses Vehicle Intelligence 360 to save significant time making sure each vehicle stands tall. Chery also discusses how he measures and monitors merchandising metrics to freshen up vehicles that haven’t sold.
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