The Trades Are Where It’s At

In this vAuto podcast episode, Brian Wieland, Used Car Director for Van Horn Automotive Group, Plymouth, WI, shares how the group has adopted a “source from anywhere” strategy to acquire more inventory directly from customers. Brian details how the group has standardized its appraisal process and uses car-buying events to feed inventory to the group’s 18 stores, resulting in more profit-favorable acquisitions and less reliance on auctions for inventory. Brian also shares how the group’s mission statement, “Empower People, Amaze Customers” translates into the day to day operations and engagements with customers, and why he believes the focus on delivering a top-notch customer experience offers an advantage as the group seeks to hire and retain its employee teams.

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