What should you do when a prospect looks at your proposal and says, “That's too expensive”?The instinct is usually to defend your price—explain your experience, list everything they're getting, or try harder to demonstrate your value. But that may be exactly the wrong response.In this episode of The Velvet Rope Playbook, you'll meet Nicholas Ferraro, a high-end landscape architect who encounters two wealthy prospects with the same objection—but for completely different reasons.You'll discover why “too expensive” is often a symptom rather than the real objection, the question to ask before defending your price, and how takeaway selling can completely change the dynamic of a sales conversation.You'll also learn why some price objections should be overcome—and why others may be telling you that this is a prospect you should happily allow to walk away.For more practical strategies for attracting and converting affluent clients, visit GetWealthyClients.com for my books, programs, resources and information about working with me personally.And be sure to subscribe to The Velvet Rope Playbook wherever you like to listen to podcasts. If you know someone who sells a high-value service and would find this episode useful, please pass it along.#AffluentClients #PriceObjections #TakeawaySelling #PremiumPricing #ClientAttraction

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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