In this episode, I speak with Scott Massey, the CEO and co-founder of Anu, who returns to share his journey and the exciting developments since our last conversation. Scott dives into the evolution of Anu, formerly known as GrowPod, and how their mission to empower individuals and communities to produce pure, self-sufficient produce has sharpened over time. We discuss the challenges and rewards of attending industry events, the importance of making strategic decisions, and the impact of their innovative technology on both residential and commercial vertical farming.Scott also opens up about the rebranding process, the significance of their partnerships, and the future of modular, rapidly deployable growing systems. His insights into the food-as-medicine movement and the role of technology in enhancing food security are particularly compelling. Whether you're a startup founder, a tech enthusiast, or someone interested in sustainable agriculture, this episode offers valuable perspectives and practical advice.Join us for a candid and inspiring conversation that highlights the intersection of technology, health, and sustainability.Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways5:42 Consumer Experience Focus8:45 Core Theme10:44 Business Ideas14:26 Business Ideas18:14 Core Investment Thesis at Land Betterment22:18 Vision for Future Partnerships and Collaborations28:36 Integration of Nature in Dwellings30:08 Appliance Placement32:10 User Verticals36:02 Leadership Inspiration39:00 Indoor Agtech Events43:41 Indoor Agriculture InnovationTweetable Quotes"Anu is a health and wellness brand that seeks to empower individuals and communities to become self-sufficient in the production of pure produce.""We are not just a box that grows food and does so profitably and efficiently. We are a machine that makes health accessible through food that is produced.""The best technology is the one that the operator does not even know exists; it's so seamless into the user experience that it becomes non-obvious."Resources MentionedWebsite - https://www.growanu.com/LinkedIn - https://www.linkedin.com/in/scott-massey-755419b9/Connect With UsVFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram - https://www.instagram.com/direct/inbox/VFP Facebook - https://www.facebook.com/VerticalFarmPodSubscribe to our newsletters!AgTech Digest - https://agtechdigest.comThe Indoor Farmer - https://www.indoorverticalfarm.com/Horti-Gen Insights -

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“What did the council decide on item 42?” — answered with the speaker and the moment.