AI Is Changing How Pet Owners Find You—Everything You Need to Know to Adapt & Thrive

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Veterinary Business Podcast not yet transcribed

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Recorded05 Feb 2026

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Handlerec:15748746

Show notes

In this episode of the Veterinary Business Podcast, host Don Adeesha talks with Naren Arulrajah, CEO of Ekwa Marketing, about how AI and zero-click searches are changing the way pet owners find veterinary practices. They discuss Google's AI Overviews, why website traffic is no longer the only success metric, and what veterinary practices must do to stay visible—through reviews, user experience, and human-generated content—in an AI-driven search landscape.

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