Welcome to CX In Context. Sometimes on the Voices of CX Podcast, we just run short of time and can't get into as much detail during an episode as we'd like. Thus, CX In Context was born, where our host Mary takes the timeliest and most thought-provoking concepts from each episode's discussion and does just that. We hope you learn something new today! This episode, we take some key points from Matt Fingerhut (Senior VP of GCO, Hootsuite) and break down how to use them to create the best possible structure for your company's social media strategy. 1. Who am I creating this social media for? 2. What do my customers expect from this channel of communication? 3. What are my overall goals as a company with social media? 🟠Check out the full episode here: https://voicesofcx.com/how-hootsuite-teaches-brands-to-serve-customers-better/ 📧 Subscribe to the Worthix Newsletter 📧 👉 https://bit.ly/newsletter-voices-of-cx 🟠Connect with the Voices of CX Follow Worthix on LinkedIn https://www.linkedin.com/showcase/voi... Follow Mary Drumond on LinkedIn https://www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary 🟠About Voices of CX Podcast The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table. 📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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