On this week’s episode, we talked to Chris Wallace about scaling the best of your frontline employee’s knowledge, experience and expertise all the way up to the executive suite so that your company can make the most of it. 🟠About Chris Wallace Chris is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris and his team have developed the breakthrough Brand Transfer Study tool, which helps companies measure brand message alignment and engage their frontlines in innovative new ways. Chris has expertise across a range of industries, all with a common thread of being large consumer-focused businesses, including consumer products, manufacturing, cable and telecommunications, banking and luxury goods. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. Chris is also a frequent contributor to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family. 🟠Connect with Chris Wallace Follow Chris Wallace on LinkedIn: www.linkedin.com/in/christopherewallace/ Visit Innerviewgroup.com and check out brandtransferstudy.com to see how BTS works 🟠Would you like to read the full interview? Access the transcript on our blog at https://voicesofcx.com/scaling-frontline-cx-knowledge-throughout-your-company-chris-wallace/?utm_source=soundcloud&utm_medium=description 🟠Connect with the Voices of CX Follow Worthix on LinkedIn https://www.linkedin.com/company/worthix And Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn https://www.linkedin.com/in/marydrumond/ And Follow Mary Drumond on Twitter: @drumondmary 🟠About Voices of CX Podcast The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table. 📩Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ([email protected]).

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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