deBBie akwara (popularly referred to as the CX Queen), is a leading CX entrepreneur and CX educator in Africa. She is the founder of Nigeria’s 1st boutique CX management consulting firm, Niche Customer Experience Consulting Firm. Prior to Niche, deBBie led CX success in the banking, telecommunications and education sectors working at noted local, pan African and international organizations in Nigeria i.e. Zenith Bank Plc, United Bank for Africa Plc, Etisalat Nigeria (now 9mobile) and Bridge International Academies. Successes recorded were an increase in self-service adoption, an increase in the organization’s industry customer service ranking and an increase in revenue generation from CX improvement projects. As an advocate for CX education in Africa, deBBie (through the Niche Institute of Customer Experience & Innovation West Africa) launched Africa’s 1st indigenous globally recognized CX certification courses in partnership with the Institute of Customer Management, United Kingdom and certified by the European Professional Certification Agency (now known as European Marketing and Management Association – EUMMAS). It is a first of its kind CX certification that caters to the unique learning style of Africans, inculcates western learning methodologies and provides varied CX certifications for business managers, business leaders and CX & customer service consultants. deBBie is a founding member of the Customer Experience Professionals West Africa (CXPWA) association. She is on a mission to grow businesses one customer experience at a time across Africa and building the customer experience management capabilities of professionals in Africa that will drive an authentic practice of customer experience management on the continent. deBBie was recognized in 2020 as one of the top global CX thought leaders and influencers by Survey Sensum. She is an author, a mom, a humanitarian and is always looking for new opportunities to learn about CX and connect with professionals seeking to find their true expressions in CX and demonstrate a practical application of CX to drive sustainable business growth. Access the transcript on our blog at https://voicesofcx.com/find-your-own-expression-of-cx-debbie-akwara/?utm_source=soundcloud&utm_medium=description Follow deBBie akwara on LinkedIn Follow deBBie akwara on Twitter @debbieakwara Follow Worthix on LinkedIn Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn Follow Mary Drumond on Twitter: @drumondmary The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

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