Namratha Vedire (Nammy) holds a Ph.D. in Electrical Engineering from Yale University. Her doctoral dissertation on the development of algorithms for 5G wireless communication technologies enabled her to cultivate a deep understanding of emerging wireless systems that will be integral for innovations in the fields of driverless cars, advanced mobile networks, virtual reality, and the Internet of Things. During the course of her graduate studies, she leveraged her technical knowledge, analytical skills, and design interests to work with over 30 student, faculty, and alumni led early-stage startups at the Yale Entrepreneurial Institute as a Venture Creation Consultant. Her passion to learn the secret to building scalable companies led Nammy to her current role as the Associate Director of the Center for Deliberate Innovation at the Georgia Institute of Technology. At the Center, Nammy works closely with leaders in educational innovation, founders of startups, and heads of innovation teams at large corporations to help them answer the most important question in entrepreneurship today - Could innovation be done with less risk? The Center for Deliberate Innovation is unique in it’s approach to de-risking innovation. By applying methods grounded in cutting-edge research from the fields of behavioral economics, decision theory, social and developmental psychology, and phenomenology, the Deliberate Innovation approach educates entrepreneurs and innovators to actively recognize the common cognitive biases and blind spots that so often result in startup failure and corporate innovation non-success. Access the transcript on our blog at https://voicesofcx.com/using-deliberate-innovation-to-drive-growth-dr-nammy-vedire/?utm_source=soundcloud&utm_medium=description Voices of Customer Experience is brought to you by Worthix: www.worthix.com Follow Worthix on LinkedIn: https://www.linkedin.com/company/worthix/ Follow Worthix on Twitter: @worthix Material to look at for questions: A primer on Deliberate Innovation - Merrick Furst, keynote: https://www.youtube.com/watch?v=O8rzmRAppws Center for Deliberate Innovation - https://cdi.gatech.edu/ Nammy Vedire's personal website - https://nvedire.com/ Follow Mary Drumond on LinkedIn: https://www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

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