Matt Dixon is the co-author of The Challenger Sale, The Challenger Customer and The Effortless Experience--the book that launched Customer Effort Score (CES). He is also a frequent contributor to Harvard Business Review, and experienced advisor to senior executives on sales, service and customer experience. Matt is curently Chief Product and Research Officer at Tethr, an Austin based company that provides an AI-powered communications intelligence platform that listens to, accurately transcribes and analyzes phone conversations, chat interactions and other asynchronous messaging in real-time, giving companies searchable, actionable insights that they can use to improve customer experience, sales, marketing, communications, product, service and compliance. Access the transcript on our blog at https://voicesofcx.com/why-reducing-effort-is-the-secret-to-retention-matt-dixon/?utm_source=soundcloud&utm_medium=description Follow Worthix on LinkedIn: www.linkedin.com/company/worthix/ Follow Worthix on Twitter: @worthix Follow Matt Dixon on LinkedIn: www.linkedin.com/in/matthewxdixon/ Follow Matt Dixon on Twitter: @matthewxdixon Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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