Power consumption might be the most underrated challenge facing the streaming video industry today. As Dom Robinson, founder of Greening of Streaming, reveals in this eye-opening conversation, the energy footprint of streaming video could represent 2-3% of global electricity consumption – a figure that demands attention from everyone in the ecosystem.What began as sideline discussions among network architects has evolved into a 30-member organization tackling streaming's energy challenges systematically. Robinson walks us through the complex relationship between video quality, network architecture, and power consumption, challenging many common assumptions along the way.Perhaps most surprising is the weak correlation between data volume and energy usage in transmission networks. "It's not as simple as reducing bitrate," Robinson explains, describing how energy efficiency requires examining the entire delivery chain. A change that saves power in one area might increase consumption elsewhere – like when a codec change forces millions of consumer devices to work harder on decoding.The conversation explores fascinating territory, from the "gold button" concept (defaulting to energy-efficient streaming with the option to upgrade) to comparing distribution models like unicast and multicast. Robinson questions whether we need UHD for all content types and shares how Greening of Streaming is conducting rigorous research to provide evidence-based guidance rather than assumptions.Ready to think differently about streaming's energy footprint? This conversation reveals both the challenges and opportunities in building a more sustainable streaming ecosystem – one that delivers amazing experiences without unnecessary environmental cost. Join the growing movement of companies tackling this crucial industry challenge.Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

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