Using the 20 Master Plots of Storytelling in PR with Michael L. Kent, Ph.D

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Recorded02 Aug 2015

Publisherfeed.pod.co ↗

Handlerec:9503483

Show notes

Episode 21 already and this time I am going back to the topic of storytelling… I reached out to Michael L. Kent, Ph.D who did research around using the 20 Master Plots in Public Relations and recently published a paper on the topic. It was Forster, an English novelist who said: “‘The king died and then the [...]

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