Are you ready to unlock the full potential of your HubSpot platform? In this episode of "Wake Up, Customer Platform," we dive into the latest updates and features that can elevate your business operations. Key takeaways from this episode include: - Discover the power of **LinkedIn Audience Insights** and how this new feature can enhance your marketing strategies through better audience understanding. Join beta: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=236945 - Learn about **Google Performance Max ad creation**, which simplifies ad management and reporting, empowering you to run effective campaigns directly from HubSpot. Join beta: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=208986 - Understand the implications of **sunsetting pop-up forms** and the transition to using CTAs for lead generation, making your marketing efforts more streamlined. Learn more: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=213909 - Explore how **transcript analysis** is revolutionizing deal insights by integrating conversations from calls and video meetings, allowing for more accurate forecasting and coaching. Join beta: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=238048 - Find out about improvements in **Zendesk to HubSpot Service Hub migrations**, ensuring easier transitions for support teams with historical ticket conversations. Request beta: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=237920 Join Chris Carolan, George B. Thomas, and Casey as they guide you through these exciting enhancements and provide actionable insights for maximizing your HubSpot experience. Don't miss out on the opportunity to leverage these updates for greater efficiency and success in your marketing and sales efforts. Tune in and wake up to the capabilities waiting for you!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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