Send us a textcommercetools is the hottest darling of the eCommerce space. This is especially true for the people who are big on microservices architecture and are part of the MACH alliance. But headless architecture is a lot of work for brands and requires tons of capital. The only reason why companies such as Shopify and BigCommerce are so successful is that they made it turnkey for entrepreneurs to start eCommerce businesses easily without worrying about hiring expensive developers. But the world of headless seems to be taking exactly the opposite perspective. While we all know that the fluidity and experience of eCommerce are important, the cost of building it may be a dealbreaker for SMBs. Would there be ROI for companies who are investing in composable commerce? These are the questions you are going to have if you are planning to beef up your eCommerce capabilities and drive revenue from digital channels.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss commercetools’ capabilities. We discussed their strength in creating customizable commerce experiences for companies in industries where it’s a critical factor such as automotive, mattress, and apparel. Finally, we discussed their weaknesses with the amount of investment and expertise required and these initiatives are likely to fire back with the lack of expertise.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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