Send us Fan MailThis week's enterprise software announcements highlight continued investment in AI, workflow automation, customer engagement, and business application expansion. Exclaimer introduced an integration with Workday to streamline employee communications, while HubSpot launched Answer Engine Optimization capabilities to help organizations improve AI-driven content discovery. Respondology unveiled a solution for managing social media engagement, and StackAdapt expanded its advertising platform with live event campaign workflows for sports marketers. Additional developments include Agiloft's Contract AI platform, Certinia's Spring 2026 product release, Nutrient's workflow automation platform, People.ai's rebrand to Backstory, Sage's expansion of Sage Intacct Advisory, and the introduction of a new Human Capital Management solution, reflecting the industry's continued focus on embedding AI and automation across enterprise operations.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=fYz8BhGTCCcQuestions for Panelists?🔗Sam Gupta: linkedin.com/in/samguptausa/🔗Robert Kramer: linkedin.com/in/robert-kramer-58239b22/🔗Michael Fauscette: linkedin.com/in/mfauscette/🔗Kenneth ("Kengon") Gonzalez: linkedin.com/in/kengon/🔗Donald Farmer: linkedin.com/in/donalddotfarmer/Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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