WDMA - Daily Marketing News
Activity Overview
Episode publication activity over the past year
Episodes
Predictable Marketing in Uncertainty
19 Mar 2025
Contributed by Lukas
Why MAIL? Groundhog Predictions
29 Jan 2025
Contributed by Lukas
An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.
Why DMAIL Can Save the USPS
04 Dec 2024
Contributed by Lukas
WHY MAIL! Saving USPS
03 Dec 2024
Contributed by Lukas
AI Homogeneity-Tom Fishburne & Experimentation Lab
03 Dec 2024
Contributed by Lukas
Storytelling-Tom Fishburne, JCREW Brings Back Catalog!
05 Sep 2024
Contributed by Lukas
Anecdotes & Data-Fishburne, Ritson on Cannes, 8 Copy Essentials-Bly
10 Jun 2024
Contributed by Lukas
Despicable VW, USPS Elasticity Model
10 Jun 2024
Contributed by Lukas
Scotch Optimism, Meta Bugs & AI, Avoid Passive Voice
24 May 2024
Contributed by Lukas
Customers or Competition, Gundir Rebranding, Print PLUS Social Media
22 May 2024
Contributed by Lukas
Welch’s CFO, Legacy, Postcard Mania Up, DMail 2.0 + WMW
17 May 2024
Contributed by Lukas
Cheetos ‘other hand’, 5 Reasons to Love Catalogs
10 May 2024
Contributed by Lukas
Marketing Math, Print vs Digital, A-B Testing
08 May 2024
Contributed by Lukas
Love in Every Loaf, Neb Privacy, My Fake Ads, Dust Off DMAIL
07 May 2024
Contributed by Lukas
AI Future of Work, Measurement Manipulates, Trying vs Testing
07 May 2024
Contributed by Lukas
John
Self Checkout, Tracking Codes for DMail
27 Apr 2024
Contributed by Lukas
Mail Doesn’t throw itself away, AMZ Just Walk, Lumpy Mail
09 Apr 2024
Contributed by Lukas
Carlsberg Music, Fake $175MM AI, DMail Rules Non-Profits
03 Apr 2024
Contributed by Lukas
LARGE Print Giveth, AM Girl Critique, DMail Win-Backs
03 Apr 2024
Contributed by Lukas
2024 DMAIL Design Trends – Plus Opinions
29 Mar 2024
Contributed by Lukas
Don’t Let Postage Eat Your DMAIL Budget
28 Mar 2024
Contributed by Lukas
Fishburne – AI Potential, Marketing Computer Architectures, Dazzling Results
25 Mar 2024
Contributed by Lukas
Google Reviews, Ritson on Training, Bly on Offers
21 Mar 2024
Contributed by Lukas
AMZ Apologizes, See Fou Yourself, More Leads?
21 Mar 2024
Contributed by Lukas
TravelSupermarket, Can Google Adapt-Ritson
19 Mar 2024
Contributed by Lukas
Test & Learn the ONLY way Marketers can PREDICT the FUTURE
19 Mar 2024
Contributed by Lukas
Dunkin Community, Ad Taxes, Williams-Sonoma, StructureTube
15 Mar 2024
Contributed by Lukas
Por Amor, ANA Digital Ad Trust, Girl Tok, Testimonial Secrets
15 Mar 2024
Contributed by Lukas
Red Nose Day, Die Cut Mailers
13 Mar 2024
Contributed by Lukas
Heinz, DMAIL Revival, 10 Best DMAIL Uses
13 Mar 2024
Contributed by Lukas
Wavy Lays, USPS Obsolete, Marketing (t), More Data
07 Mar 2024
Contributed by Lukas
Mint Mistake, Ad Fraud Report, Is MORE DATA More Effective
06 Mar 2024
Contributed by Lukas
Ettinger Loves MAIL & Gunderson on Creative TESTING
05 Mar 2024
Contributed by Lukas
AI & SEO, Pen & Paper, Unasked Advice
05 Mar 2024
Contributed by Lukas
VW LightKeeper, IHOP Thin Mint, CCPA Co-ops, CMO Innovation
01 Mar 2024
Contributed by Lukas
Lays Chip-Cam, P2R Retargeting, Data-Driven Marketing
27 Feb 2024
Contributed by Lukas
Marketing Hand-off – Fishburne, Cookie-less Up 40%, Why Direct Marketing is Successful – Gunderson
26 Feb 2024
Contributed by Lukas
Cushion Lock, QUAD Helps Hartford, Slow (Food) Marketing
23 Feb 2024
Contributed by Lukas
Duck Plump, Fake Meat Mktg, Starting Sales, Dmail Q4
23 Feb 2024
Contributed by Lukas
AI vs Superbowl, AI Wins Copy Test
21 Feb 2024
Contributed by Lukas
Ettinger on CMOs, Direct Marketing Solves CEOs vs CMOs
20 Feb 2024
Contributed by Lukas
McD’s to the Rescue, Net’s Growth Problem, Retailer DMail Recovery
19 Feb 2024
Contributed by Lukas
IKEA Steal, Agency CEOs Cry Out for DMAIL, Read a Data Card
17 Feb 2024
Contributed by Lukas
Stella Artois, Good Linkedin, PRINT LOVE, Earth Breeze
14 Feb 2024
Contributed by Lukas
Top 10 Super Bowl Ads, Worst Ads In Years
13 Feb 2024
Contributed by Lukas
Search vs Ask – The Unexpected Attack of AI on ‘Search’ – Tom Fishburne
13 Feb 2024
Contributed by Lukas
DinaMitas, X for Associations & Articles, Sticky Customers, Letters Home
09 Feb 2024
Contributed by Lukas
Couch Potatoes, LG Gigs, DMarketing Disadvantages, Quotation Marks
07 Feb 2024
Contributed by Lukas
Superbowl Ads, , Marketing Career, Sephora DMAIL
05 Feb 2024
Contributed by Lukas
Old Spice, Retail AntiTheft, Do You Need a DMAIL Agency?
05 Feb 2024
Contributed by Lukas
Slowmaster57, Product Order, Sephora DMAIL with Canada Post
01 Feb 2024
Contributed by Lukas
Brlo ‘beer’, Royal Mail 3 day, North Face Response, Match Back Analysis -Ettinger
30 Jan 2024
Contributed by Lukas
AI Washing-Fishburne, CES, Marketer’s Trends, TikTok Cuts, 3 Most Powerful Words
29 Jan 2024
Contributed by Lukas
What to TEST from Jeff Tarran
27 Jan 2024
Contributed by Lukas
Heinze Tattoos & Ritson on CMOs Vanishing
27 Jan 2024
Contributed by Lukas
Direct Mail Printing Outlook
27 Jan 2024
Contributed by Lukas
Fishburne on Innovation
27 Jan 2024
Contributed by Lukas
Personalization Sweetspot
27 Jan 2024
Contributed by Lukas
Linkedin AI on DirectMail ROI
26 Jan 2024
Contributed by Lukas
Tom Fishburne on Mental Focus
26 Jan 2024
Contributed by Lukas
Solo Stove & Snoop Dogg, DMAIL Testing-Gunderson
26 Jan 2024
Contributed by Lukas
Sexist or Sexy, Hala Tara, Half Wasted, Parker on Printing in ’24
12 Jan 2024
Contributed by Lukas
Rabbit R1, Shopping Fast&Slow, U-Haul Data, Ettinger – PPC vs DMail
10 Jan 2024
Contributed by Lukas
Gen-Mono-Fishburne, Group Cohesion
08 Jan 2024
Contributed by Lukas
Silly Fitness, WSM Up 67%, Hand Written Mail, Hire DMAIL Agency
05 Jan 2024
Contributed by Lukas
This is Pointless, Randomness, Women Shop Differently
04 Jan 2024
Contributed by Lukas
Happy Returns-Fishburne, NRF Specs, Ritson’s Top 10, Bly Customer Focus
03 Jan 2024
Contributed by Lukas
Coach Dolly, AI Hallucinations, Prehistoric Postcards, Why Direct Mail is Junk
02 Jan 2024
Contributed by Lukas
Culver’s Helps Farmers, NYT vs MS & Google, Animate Prices
28 Dec 2023
Contributed by Lukas
Whopper Hangover, DMAIL DOUBLES RESPONSE
26 Dec 2023
Contributed by Lukas
Guinness Foot Pints, 3 Ways to Sell More, Ad Testing – Huey
22 Dec 2023
Contributed by Lukas
Gin-Gull-Bells, AI-n’t Quite There, Print Sales ’78, USPS Dairyland Milk Run
21 Dec 2023
Contributed by Lukas
Google Privacy Enhancements, CCM Plus Direct Mail
21 Dec 2023
Contributed by Lukas
Cadbury’s Coins, X in ’24, DMail Survey, Marketing to Gen Z
18 Dec 2023
Contributed by Lukas
Aldi, Etsy CMO, Xmas Tree Segments, Elf-on-the-Shelf
15 Dec 2023
Contributed by Lukas
Greenies Save Santa, Marketing Cuts & Growth, Incremental Lift
14 Dec 2023
Contributed by Lukas
Talking AI, Top DMail Strategies That Work – Gunderson
13 Dec 2023
Contributed by Lukas
Elf-on-the-Shelf-Fishburne Xmas Collection – ‘Smart’ Toy Risks
12 Dec 2023
Contributed by Lukas
Permission Marketing, Schlitz, Anti-Marketing
11 Dec 2023
Contributed by Lukas
AMZ Cuts Fees, Green Not Effective, RRD Moving to Proven Channels
11 Dec 2023
Contributed by Lukas
Barbour Xmas, Boomers Out-Zoomers In, Impact of DMail
07 Dec 2023
Contributed by Lukas
Sainsbury’s, Sleep-Working, DMail Effect up, Print Expo Up
06 Dec 2023
Contributed by Lukas
Duracell Rudolf, Illusion of Impression, Divisible Price, 17 DMAIL Ideas
05 Dec 2023
Contributed by Lukas
Fishburne-CMO, JAMA DMAIL, Stannp.com
04 Dec 2023
Contributed by Lukas
Vodaphone, Where do Shoppers Come From, Google Ads
01 Dec 2023
Contributed by Lukas
Elvish Toilets, AMZ vs USPS Postmen, Pay-TV, Track DMAIL Results-Gould
30 Nov 2023
Contributed by Lukas
The Works, Holiday Record Numbers, Linkedin Tops Fraud, Reply Device
29 Nov 2023
Contributed by Lukas
In Good Hands – Royal Mail, Cookie Deprecation, Temp Belief-Bly
28 Nov 2023
Contributed by Lukas
Hershey Bells, USPS Up, Digital Up, DMAIL Budget Tips
28 Nov 2023
Contributed by Lukas
Folgers, Food Waste, Positioning in DMAIL – Signals
21 Nov 2023
Contributed by Lukas
Intent Signals-Fishburne, 75% Will Shop, DMAIL for Accounting
20 Nov 2023
Contributed by Lukas
AB Spills CMO Role, 500 Bots, ABT Mindset-Tarran
20 Nov 2023
Contributed by Lukas
Tabby Temptations, Effectiveness Ignorance-Ritson, AdAge
16 Nov 2023
Contributed by Lukas
John Lewis 2023, Key to Sales Success, How to Test Your Mail
14 Nov 2023
Contributed by Lukas
Veteran’s Day Marketing, Amazon+Meta, Geofencing-Huey
10 Nov 2023
Contributed by Lukas
Coke Santa Branding, Fishburne on Creepy, Don’t be Data Creepy
09 Nov 2023
Contributed by Lukas
Coke Santa Kindness, Consumers Not Interested, Social Conflict, Black-Owned Publishers
08 Nov 2023
Contributed by Lukas
USPS Claymation, DTC Caskets, 4 DMAIL Tips for Business
07 Nov 2023
Contributed by Lukas
AMZ Frindship, DMAIL Ad Spend, NO AdAge Subscription
07 Nov 2023
Contributed by Lukas
Quad Down, FoldFactory, DMail Guide, Rationalization is Rational
03 Nov 2023
Contributed by Lukas