WDMA - Daily Marketing News

Uncommon Goods, Cancelling Humor, DMail in the Media Mix

02 Nov 2023

Contributed by Lukas

People NOT Targets, The Value of Negative Customer Personas

01 Nov 2023

Contributed by Lukas

JCP Make it Count, JDWilliams Mid-life Women, Ritson-Ditch Segments

30 Oct 2023

Contributed by Lukas

Salvation Army, Outer Envelope Strategies-Jeff Tarran

28 Oct 2023

Contributed by Lukas

Total Eclipse, Taco Tuesday, Quad Closing, Expensive Space

27 Oct 2023

Contributed by Lukas

Chiefs, Taylor Swift, Watch Your KPIs, Lead Gen Direct Marketing

25 Oct 2023

Contributed by Lukas

Crazy TV Lenny, FTC ‘Dark Patterns’ AMZ, QUAD is Hiring, FREE Gift Power

24 Oct 2023

Contributed by Lukas

Rain Bilboard, AMZ Drone Rx, More Readable Copy, DMAIL AB Testing

20 Oct 2023

Contributed by Lukas

Just Eat Musical, Scammy DM Copy & Hang Out w Smart People

13 Oct 2023

Contributed by Lukas

NHL Dirty Cup, Carmel Apple Falls Pumpkin, Tech Powered DMAIL

12 Oct 2023

Contributed by Lukas

Greenlight Financial, Traditional Marketing, Handwritten DMAIL at Scale

11 Oct 2023

Contributed by Lukas

NetZERO DMAIL, Singapore DMAIL, Danger of Too Much Data

10 Oct 2023

Contributed by Lukas

Moments of Truth, Marek Group, Don’t Stop Mailing, Knowing The Value of $1

09 Oct 2023

Contributed by Lukas

Specsavers Sounds, CanSpam in Messages, Retail Giants Send DMAIL

05 Oct 2023

Contributed by Lukas

Ikea Spills Guts, Stop Junk Mail, AI Will Destroy SEO, Toys We Love

03 Oct 2023

Contributed by Lukas

Change For Change Sake- Fishburne, Small Biz Ad Forcast

02 Oct 2023

Contributed by Lukas

Direct Mail is Sweeter, MS Bing Pushes Malware, DMAIL Forefront

02 Oct 2023

Contributed by Lukas

Micro-Puzzles, Reaching the Unreached, Design DMAIL

28 Sep 2023

Contributed by Lukas

Burger King Soccer Secrets, Hollywood Settles, Direct Mail Printer

27 Sep 2023

Contributed by Lukas

Marketing ROI – Fishburne, CMOs vs CFO, Has Marketing Lost Touch?

26 Sep 2023

Contributed by Lukas

Dunelm Grease, Most People on Linkedin Are Ignored, Dmail vs Paid Search

25 Sep 2023

Contributed by Lukas

Don Julio Por Amor, Our Own ‘truth’, Integrity as a Modeling Variable

22 Sep 2023

Contributed by Lukas

Illegal SPAM, DMail USPS Report, Direct Response Mindset

21 Sep 2023

Contributed by Lukas

J.J.Watt Miller Lite, Max Your CMO

20 Sep 2023

Contributed by Lukas

Pumpkin Spice Aviation, ANA MAIL ROI Study, AI in Direct, Exclamation Points

19 Sep 2023

Contributed by Lukas

Productively Unproductive, MS AI 38T, Walmart Storytelling

18 Sep 2023

Contributed by Lukas

Adidas, DMAIL Train, 5 Ways to Market, MAIL vs email ROI

15 Sep 2023

Contributed by Lukas

Hellman’s, Rationality Paradox, Don’t Use Science, MAIL Drives Traffic

15 Sep 2023

Contributed by Lukas

Cadbury’s Campaigns vs New – Ritson

13 Sep 2023

Contributed by Lukas

Carwow, Williams-Sonoma, Catalog Comeback

12 Sep 2023

Contributed by Lukas

Personalization Wrong-Fishburne, Imposter Syndrome, Why PHYSICAL MAIL-Foley

11 Sep 2023

Contributed by Lukas

WHY MAIL – The most powerful weapon no one is using

07 Sep 2023

Contributed by Lukas

Taco Boy, Legacy TV, Transactional Data Modeling

07 Sep 2023

Contributed by Lukas

Ratings Fatigue -Fishburne, Trump is no Mug, Variable Data Printing

05 Sep 2023

Contributed by Lukas

Direct Mail & AI, Making Your DMAIL Stand-Out

01 Sep 2023

Contributed by Lukas

UK Bakeoff, AI Models Collapse, Social Media Isolation, CTA 88% Test

31 Aug 2023

Contributed by Lukas

ASA Greenwash Regs, 89% Marketers Up DMAIL, Why DMAIL is JUNK

30 Aug 2023

Contributed by Lukas

Beats by Dre, WSM Upgrade, Walmart vs Target, What is Direct Mail

30 Aug 2023

Contributed by Lukas

AI Adoption- Fishburne, DMAIL Volume, AI & You, Science of DMAIL

28 Aug 2023

Contributed by Lukas

Personalization Wrong, Digital Ad CO2, Paper CO2, Variable Isolation

25 Aug 2023

Contributed by Lukas

Red Baron Brawl, Magalog History, Making Benefits Clear

24 Aug 2023

Contributed by Lukas

KFC Apology, Older Adults Just 4%, DMAIL Personal, Targeted & Trackable

23 Aug 2023

Contributed by Lukas

Ettinger on ROI, AI for Print Sales, Print Files, DMAIL Booklets-Gould

23 Aug 2023

Contributed by Lukas

Tesco Time, ColorInk Press, Cookies vs Location, Search vs DMAIL

16 Aug 2023

Contributed by Lukas

Cookiepocalypse-Fishburne, Non-Linear TV, Olde School Marketing, Cover Test-Huey

15 Aug 2023

Contributed by Lukas

Leon RIP, Humor in Advertising, Your Brain Likes DMAIL

14 Aug 2023

Contributed by Lukas

Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services

14 Aug 2023

Contributed by Lukas

Flintstones, Traditional Ad Move, Digital Clutter, DMAIL Services

11 Aug 2023

Contributed by Lukas

#CancelPizza, CAPTCHA Weirder, Zappos Catalog

11 Aug 2023

Contributed by Lukas

Straight Talk, Fake News, Creative Strategy, DMAIL EXPENSIVE

09 Aug 2023

Contributed by Lukas

Customer Knowledge, Distinctive Differentiation & DMAIL PS

08 Aug 2023

Contributed by Lukas

Gen Alpha-Fishburne, Millennials & DMAIL

07 Aug 2023

Contributed by Lukas

DMAIL Up, Blue Cheese, Quad Revenue, Evolve your DMAIL

07 Aug 2023

Contributed by Lukas

Hot Dog Legs, CCPA Compliance, DMAIL Up in 2022, Offers Spur Action

03 Aug 2023

Contributed by Lukas

Mustard Skittles, Top of the Sales Mountain, Insurance DMAIL-Falk

03 Aug 2023

Contributed by Lukas

Fear the Wilderness, Twitter X Mistake, Change B2B- Bly

01 Aug 2023

Contributed by Lukas

CMO Tenure, WWF ‘Xtinction’, Google Tags AI Reviews, DMAIL Generated

31 Jul 2023

Contributed by Lukas

Rum & Pepsi, Google Ad Fraud, The Power of DMAIL

31 Jul 2023

Contributed by Lukas

AllState Disney Mansion, JRM on Predictive Modeling

28 Jul 2023

Contributed by Lukas

EasyJet Art Tour, Printing & AI, Quad Printer to Agency

26 Jul 2023

Contributed by Lukas

Barbie Post Office, Political Power of DMAIL, Signal Loss in Digital

26 Jul 2023

Contributed by Lukas

Threads-Fishburne, X Rebrand

26 Jul 2023

Contributed by Lukas

Disney Emergency, Marketers NEED DMAIL, Death of DMail- Huey

21 Jul 2023

Contributed by Lukas

Blueberry Tropes, Publishers to Sue AI Giants, Creative @Gunderson

20 Jul 2023

Contributed by Lukas

PQR DMail, Streaming TV UP, Marketing vs Board of Directors

19 Jul 2023

Contributed by Lukas

Cross the Chasm-Fishburne, Sustainables, Threads Unravels, What is Direct Marketing?

17 Jul 2023

Contributed by Lukas

Chrome fast, Walmart Biz, DMAIL for Retail

17 Jul 2023

Contributed by Lukas

Trainline, 7 Steps to Kick Promo Addiction-Ritson (part 2)

13 Jul 2023

Contributed by Lukas

Tyrrellbly Tasty, 5 Stages of Price Promo, 7 Steps to Kick Promo Addiction-Ritson

12 Jul 2023

Contributed by Lukas

Tesco BBQ, Email Share, DMAIL Ain’t DEAD, DMAIL vs Digital

11 Jul 2023

Contributed by Lukas

Pepperidge Farm, Attribution Matters

10 Jul 2023

Contributed by Lukas

SHOCKING – Google Ads vs Direct Mail in Lead Generation

06 Jul 2023

Contributed by Lukas

Dude Wipes, Walgreens Closures, Dismiss DTC, Dumb- Ritson

06 Jul 2023

Contributed by Lukas

5 Stages of Price Promo-Fishburne

05 Jul 2023

Contributed by Lukas

Deborah Corn from the Printerverse

30 Jun 2023

Contributed by Lukas

Jen AI, AMZ = SBs, AB Nix EXECs, Sales & ADD

30 Jun 2023

Contributed by Lukas

Kizik, DTC Plus Retail, Lovesac

30 Jun 2023

Contributed by Lukas

Ad Nauseam, Tx Nix Tarket Ads, Dmail Doubles Conversion

27 Jun 2023

Contributed by Lukas

TikTok Innovation – Fishburne, Keithadilla-WSJ, Marketing Frustrates

27 Jun 2023

Contributed by Lukas

SIS Science in Sport, LSC Ends Gravure, #MAIL by Generation

23 Jun 2023

Contributed by Lukas

FakeSpot, Retail Still Human, Creativity in its Place- Ritson

22 Jun 2023

Contributed by Lukas

Naked Wine, PostcardMania, Bud No Gain, WineEnthusiast, DTC Lessons

21 Jun 2023

Contributed by Lukas

Wayfair, WDMA Join, ANA on Ad Fraud, The Art of Junk Mail

20 Jun 2023

Contributed by Lukas

ChatGPT- Fishburne, CADM, United Mail GONE, Power of NOT Changing- Evans

19 Jun 2023

Contributed by Lukas

Built on QUAD, Latest DMAIL SG360, BRC Benefits – Bly

16 Jun 2023

Contributed by Lukas

Burger Wars, ChatGPT Ads, Google Cost Per Lead, Specific Headlines

15 Jun 2023

Contributed by Lukas

Musk- AI vs Stats, DMAIL Memorable, PR of Print- Corn

14 Jun 2023

Contributed by Lukas

‘No-Budget Marketing’ – Jon Evans & ZERO-Budget Marketing

12 Jun 2023

Contributed by Lukas

Hartz Protection, Contextual Ads Up, Customer RFM Segmentation

08 Jun 2023

Contributed by Lukas

Cheez-It-Stop, Retail Crime, Diddy vs Diageo, Just Sell

07 Jun 2023

Contributed by Lukas

LuluLemon Zero Tolerance, Japs-Olson, Chicago Walgreens, Piggly Wiggly History

06 Jun 2023

Contributed by Lukas

AI Productivity-Fishburne, Mary Cabela, LLBean Nix SocMedia, Channel Attribution

05 Jun 2023

Contributed by Lukas

Red Baron Sharing, Target Theft, AI Shop Fail, The PRICE is RIGHT-Huey

02 Jun 2023

Contributed by Lukas

Japs-Olson Sells, DMAIL Engagement UP, 3D (MAIL) Marketing

01 Jun 2023

Contributed by Lukas

Clooney-Nespresso, The Database is Built-Now What? – Yu

31 May 2023

Contributed by Lukas

TXT Fatigue – Fishburne, Netflix Share, Focus on the Top 20% – RFM

30 May 2023

Contributed by Lukas

Start With Strategy, Li Impressions, B2B vs B2C, 20 Personalize Tips

26 May 2023

Contributed by Lukas

Cooler Doors to Digital Ads, Keep Donation Letters Simple

25 May 2023

Contributed by Lukas

Specsavers CN, DeJoy ‘Dramatic Change’, National Postal Forum Highlights

23 May 2023

Contributed by Lukas

Fishburne-Media Context, Fou-Retargeting, Strong DM Basics

23 May 2023

Contributed by Lukas