WDMA - Daily Marketing News

Canada Post, FrankMobile, Q1 23 Mail, Wake up Your DMail

18 May 2023

Contributed by Lukas

Kid Driving Fails, Inflation vs DTC Growth, Rushkoff vs Digital

17 May 2023

Contributed by Lukas

Tucci Pellegrino, Marketers Lack Confidence, #DMAIL Real Estate

17 May 2023

Contributed by Lukas

Foxy Bingo, Dolce Velvita, CMO Tenure, Direct Mail NOT DEAD

17 May 2023

Contributed by Lukas

Mint Assurance, 1st Party Data, Mail Retargeting

12 May 2023

Contributed by Lukas

Metallic Envelopes, Gay Bar Bans Bud, RFM-D, Direct Mail NOT DEAD

10 May 2023

Contributed by Lukas

Dodgy Bath Bomb, Ad Execs WFH, Direct Mail NOT DEAD

09 May 2023

Contributed by Lukas

Digital Upscaling-Fishburne, Growth & Measurement, Targeting vs Supression

08 May 2023

Contributed by Lukas

Miami Baby, Plant-Based Slump, Less Linkedin Posts, Questions?

05 May 2023

Contributed by Lukas

Skechers, Quad Mixed Q1, PCM Boomin, DMail Moment

04 May 2023

Contributed by Lukas

Wood Milk, Attribution in Retail, Copy Power in Specifics – Huey

03 May 2023

Contributed by Lukas

Tag Heuer, BudLight Impact Update, Utopia & Dystopia, DMAIL Ain’t Dead 6&7

27 Apr 2023

Contributed by Lukas

TN Privacy, Better Mail, Could AI Steal Your Job?

26 Apr 2023

Contributed by Lukas

MT Opt-Out, Creative Budget Pressure, Make DMAIL Better

25 Apr 2023

Contributed by Lukas

Eden-Prarie Oracle – Fishburne, AI-Driven Snacks, Direct Mail Not Dead

24 Apr 2023

Contributed by Lukas

Formula E Set Free, Cookieless Context, 7 Testing Rules for DMail

21 Apr 2023

Contributed by Lukas

KFC Nuggets 2, Video Help or Hurt, DMail Not Dead 2

20 Apr 2023

Contributed by Lukas

KFC Nuggetmania, Amazon Returns, Direct Mail Not Dead

20 Apr 2023

Contributed by Lukas

Podcasts-Fishburne, Evolution of Direct Marketing

18 Apr 2023

Contributed by Lukas

Hornbach Weeds, No One in Metaverse, Frozen Pizza, Return of Catalogs

17 Apr 2023

Contributed by Lukas

Bud Light, Look Alike Modeling, 1st Class vs Dmail Delivery-Huey

14 Apr 2023

Contributed by Lukas

The ‘Will It Blend’ Story, Digital Disruption & Death- Ritson

14 Apr 2023

Contributed by Lukas

JuiceBurst, Costco $1.50 Hot Dog Combo, Leads on a Tight Budget

11 Apr 2023

Contributed by Lukas

Inspire Sleep, CMOs Follow Up, John Lewis Xmas Secrets, Email+DMAIL

11 Apr 2023

Contributed by Lukas

A-Basin Ambush, CMOs ‘Spooked’, 15 DMAIL Design Rules-Huey

07 Apr 2023

Contributed by Lukas

Affleck Dunkin, Blissetts Binding, Customers Constant, Improve DM Response

05 Apr 2023

Contributed by Lukas

Heinz Fraud, CX Engagement, CTA Tips

04 Apr 2023

Contributed by Lukas

AI Hype-Fishburne, DMail Response Triggers – Gould

03 Apr 2023

Contributed by Lukas

Dumb Phones, Seeing like TikTok – And like DMAIL

31 Mar 2023

Contributed by Lukas

AI Written & Read-Fishburne, Make it Simple-ROI will Soar-Johnson

27 Mar 2023

Contributed by Lukas

Rwanda Purpose, CAC & LTV Ecommerce

27 Mar 2023

Contributed by Lukas

Tangerine Hoops, Sustainable Brands, 3 Ways to Survive, D-Marketing Recession

23 Mar 2023

Contributed by Lukas

Reynolds, Clean Rooms, Cloud Computing, Cut Budget Your Ad Budget

21 Mar 2023

Contributed by Lukas

Busy-Fishburne, Global DMAIL Report, DMAIL ROI

20 Mar 2023

Contributed by Lukas

Hormel Hardcort, Sustainable DMAIL, NASA on CO2

17 Mar 2023

Contributed by Lukas

KFC DoubleDown, Add Desirability to your DMAIL – Gould

17 Mar 2023

Contributed by Lukas

Sasquatch, Mobile Motion Sensors, DTC Back to Retail & Dir Resp Science

15 Mar 2023

Contributed by Lukas

Brand Search for Meaning, Maslow Wrong, Building Targeted Lists

14 Mar 2023

Contributed by Lukas

UK’s New GDPR, Ritson on Toblerone, Words Matter – Gould

13 Mar 2023

Contributed by Lukas

USPS Clown & RFM Segmentation Thoughts

10 Mar 2023

Contributed by Lukas

Coke Masterpiece, OnWisconsin, ANA Media & MAIL Report

09 Mar 2023

Contributed by Lukas

Micro Condoms, Stereotyping Women & Maximize your DMAIL

08 Mar 2023

Contributed by Lukas

Meta Layoff, ‘Cool’ vs ‘Creepy’, Effective Direct Mail

07 Mar 2023

Contributed by Lukas

Strategy-Fishburne, Marketing Trends & DMAIL Making Comeback

06 Mar 2023

Contributed by Lukas

DON’T LISTEN to Industry Sages – Mark Ritson

02 Mar 2023

Contributed by Lukas

Meetings & Time Wasters, Email Errors, Dmail Teaches Discipline

01 Mar 2023

Contributed by Lukas

If Only, CAC and More, Acquiring vs Keeping

28 Feb 2023

Contributed by Lukas

AI Pivot, Anti-Personalization, Testing Power

28 Feb 2023

Contributed by Lukas

Calculating Customer Lifetime Value (LTV)

24 Feb 2023

Contributed by Lukas

Customers Satisfied, Bathtub Model (LTV) & DMAIL Recession Strategy

23 Feb 2023

Contributed by Lukas

Ettinger on Loyalty, 1st Party Data ROI, Inserts Make a Comeback

22 Feb 2023

Contributed by Lukas

Shocking Interview with Dr. Augustine Fou on Digital Ad Fraud

21 Feb 2023

Contributed by Lukas

Break-Even Analysis Basic and 2-Step

16 Feb 2023

Contributed by Lukas

The Farmer’s Dog, Postcard vs Letter (expanded)

14 Feb 2023

Contributed by Lukas

AI-Sameness-Fishburne, Men’s Journal AI Content Review

13 Feb 2023

Contributed by Lukas

BestBuy Big, AI Mens Journal, Letters vs Postcards

10 Feb 2023

Contributed by Lukas

E*Trade, Don’t ChatGPT, SB Survey, Avoid DMAIL FAIL – Tarran

08 Feb 2023

Contributed by Lukas

KPI vs Achievement, Last Blockbuster, 3% Rule & Framing-Gould

07 Feb 2023

Contributed by Lukas

Pitch the CFO, SuperBowl Survey, REAL DMail Case Study

06 Feb 2023

Contributed by Lukas

Too Cool for McDs, Loren Ipsum, Rise of DMAIL

04 Feb 2023

Contributed by Lukas

Best Practices Testing Offer

02 Feb 2023

Contributed by Lukas

Do This or Die, Think Small, Postcard Mania

01 Feb 2023

Contributed by Lukas

Heinz57, Study Touts DMail, 126% Checkout Lift

31 Jan 2023

Contributed by Lukas

Fishburne-Smart Products, iTunes Google Podcast, Measurement

31 Jan 2023

Contributed by Lukas

Customer Relationships, Loyalty and Reality

27 Jan 2023

Contributed by Lukas

Ford Owner Service, Post Reminder, Stylaquin, Gap Theory-Gould

26 Jan 2023

Contributed by Lukas

M&Ms, Messy Customer Data, Autonomy & Consistency-Gould

25 Jan 2023

Contributed by Lukas

Dr. Pimple Popper, Horizon AI Ad Tool, Story-Telling-Gould

24 Jan 2023

Contributed by Lukas

Less is More-Fishburne, Scarcity and Reciprocity-Gould

23 Jan 2023

Contributed by Lukas

Less Targeting, Against the Lemmings – Secret Marketer

20 Jan 2023

Contributed by Lukas

McD’s Arches, HFSS Ad Ban, Mature Mailer TESTING Growth!

19 Jan 2023

Contributed by Lukas

‘Cute’ Not A KPI, DMail ’23 Outlook

18 Jan 2023

Contributed by Lukas

Gen Z Old Tech, Fractional CMO From Inboxes to Mailboxes

17 Jan 2023

Contributed by Lukas

Marketing Insanity-Fishburne, Sainsbury’s, Hyped Meta vs Dmail

17 Jan 2023

Contributed by Lukas

Fussy Shoppers, Green Eggs, Telecom DMAIL

13 Jan 2023

Contributed by Lukas

Noma is nomo, DMAIL Stats, Determining DMAIL Frequency

12 Jan 2023

Contributed by Lukas

McD’s Attention, 6 USPS Promotions – Gould

11 Jan 2023

Contributed by Lukas

JunkMAIL, Royal Mail Programatic Scheme, Knives Out-Ritson

10 Jan 2023

Contributed by Lukas

AI Impact-Fishburne, Direct Mail Ain’t Dead-Rosendahl

10 Jan 2023

Contributed by Lukas

META Loses Personalization Data, LSC Plants Close, Post-Pandemic Marketing Prediction Check

10 Jan 2023

Contributed by Lukas

Reinventing Marketing – Fishburne

06 Jan 2023

Contributed by Lukas

Conversation with Stephen Yu on Marketing Analytics

06 Jan 2023

Contributed by Lukas

HEETCH Wins World Cup, Returns Rose, B2B Steady & Ritson’s Best of 22

03 Jan 2023

Contributed by Lukas

VW Granny, Death of CX, ’23 Predictions

03 Jan 2023

Contributed by Lukas

InstaCart, ’23 Predictions for the Print Industry – Printweek

30 Dec 2022

Contributed by Lukas

Wine Your Way, Sue on Movie Trailers, Eastbay Catalog goes South

29 Dec 2022

Contributed by Lukas

Wensleydale, CA Bans TESLA Ads, Snail MAIL Still in the Race

28 Dec 2022

Contributed by Lukas

Best Day 2 Xmas Launch, B2B Steady Q3, Apple Reignites D2C DMail

27 Dec 2022

Contributed by Lukas

Mrs Claus Teleflora, ChatGPT Copywriting, Secret B2B Ingredients

22 Dec 2022

Contributed by Lukas

USPS Santa’s Helpers, Global Mktg Blunders, Tomorrow’s Pot of Gold

22 Dec 2022

Contributed by Lukas

Safe is Risky-Fishburne, Disruption Index, The Sky Won’t Fall 2023

22 Dec 2022

Contributed by Lukas

Coke Mom’s Meatpie, DMail Premium Status, DMail in Online World – Huey

15 Dec 2022

Contributed by Lukas

Lands’End Da Vinci, ChatGPT Virus or Ritson Lost his Mind?

15 Dec 2022

Contributed by Lukas

Dutch Lottery, Google Crowds, Jewelry DMAIL Growth, DMAIL’s New Dawn

15 Dec 2022

Contributed by Lukas

Fishburne First-Party Data

12 Dec 2022

Contributed by Lukas

Junk Ad Ban, Emotions in B2B, 3 DMAIL Ideas for ’23

12 Dec 2022

Contributed by Lukas

Is There an AI Need, Ad Measurement

12 Dec 2022

Contributed by Lukas

Audi, Alexa ‘Thanks’, Optimize Xmas, DMAIL for ’23

08 Dec 2022

Contributed by Lukas

Mercedes, Black Friday but Sundays Hummin, Bucks Rock DMAIL!

08 Dec 2022

Contributed by Lukas

Tip Creep-Fishburne, Consumer Sentiment

08 Dec 2022

Contributed by Lukas