With the Internet of Things, many things are possible. The potential of connectivity by design is huge. But randomly collecting data doesn’t turn it into gold overnight. Without a strategy and the right mindset, data itself has limited value. To build a long-term scalable business model strategy, monetarization and education of employees must go hand in hand. In this episode, we learn from Max Morwind how data can generate value for any company. No matter the industry or size. If you do the work and invest in a solid strategy first and the necessary, culture and mindset change. #iiot #cloud #wetalkiot Summary of this week's episode: 01:28 IoT & Cloud: What is Microsoft up to? 02:35 How to start your IoT journey 05:12 Don’t underestimate culture and mindset 07:58 Case study: Heating manufacturer 11:30 How hidden champions profit from data 14:14 Innovation is not about size. It is about mindset 16:45 Start-ups focusing on sustainability 18:50 The big future trends 20:35 Metaverse at Microsoft Shownotes: Max Morwind: https://www.linkedin.com/in/maxmorwind/ Viessmann case study: https://customers.microsoft.com/de-DE/story/740567-viessmann-robotron-azure-energy-en About Avnet Silica: This podcast is brought to you by Avnet Silica - The Engineers of Evolution. All podcast episodes can be found here: https://www.avnet.com/wps/portal/silica/resources/podcast/ You can connect with us on LinkedIn: https://www.linkedin.com/company/silica-an-avnet-company/. Or find us at www.avnet-silica.com.

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