In today's episode, we're diving into the world of Near Field Communication (NFC) with Mike McCamon, the Executive Director of the NFC Forum. The NFC Forum has been at the forefront of NFC innovation, pushing the boundaries of how this technology integrates with and enhances IoT solutions. From secure payments to seamless connectivity, join us as we explore the transformative power of NFC in our connected world, straight from the expert leading the charge. #iot #nfc #wetalkiot Summary of this week's episode: 00:48 Introducing Mike McCamon and the NFC Forum 02:38 Understanding NFC and Its Applications 14:07 The Role of NFC in Automotive Industry 15:55 NFC and Wireless Power 18:15 The Future of NFC in IoT 19:16 Challenges and Opportunities in NFC Adoption 28:16 The NFC Forum's Technology Roadmap 32:11 Advice for Developers and Innovators on NFC Integration Show notes: Mike McCamon: https://www.linkedin.com/in/mccamon/ About the NFC Forum The NFC Forum, established in 2004, is a non-profit industry association comprised of leading mobile communications, semiconductor, and consumer electronics companies. Its mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability, and educating the market about NFC technology. The NFC Forum's global member companies share skills, technical expertise and industry knowledge to develop specifications and protocols for interoperable data exchange, device-independent service delivery, and device capability. Forum’s supporting certification program and user marks enhance and promote a consistent, reliable, seamless and secure NFC user experience. To learn more about joining the Forum, visit https://nfc-forum.org/engage/join. About Avnet Silica: This podcast is brought to you by Avnet Silica—the Engineers of Evolution. You can connect with us on LinkedIn: https://www.linkedin.com/company/silica-an-avnet-company/. Or find us at www.avnet-silica.com.

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