Gravity Forms community experience manager James Giroux and host of “INPUT” shares the content marketing strategy of Gravity Forms in their new push to humanize their brand.In This Episode00:00 - Introduction04:07 - Greetings to James07:16 - Process of becoming a CEM14:26 - Like a good barbeque18:09 - Coming up with a strategy21:37 - Adjusting to generational shift23:41 - Using the WP tool26:00 - A collection of “Input” fields30:14 - Push back on conversion content34:10 - Where is the future audience37:16 - Be smart about content40:06 - Build content, plan and strategize48:30 - Growing from strength to strength53:03 - Practice helps58:30 - Bulk content if possible1:03:21 - Input expectations1:08:34 - Dealing with the haters1:12:54 - Connecting creativity w/purposeGet all links, resources and show notes at:https://joshhall.co/148Get my quote, contract & invoice templates (for free) with a 7-day trial of 17hats, the CRM I've been using for over 10 years!👉 Start my 7-day free trial

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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