Web Design Business with Josh Hall

348 - How to Offer (and Sell) Conversion Rate Optimization with Leigh Scott

14 Oct 2024

Audio

Description

Clients don’t really want a pretty website…they want a 24/7 sales machine.You work hard creating beautiful designs that are built solid and have intentional messaging and copy…but how do you know all that work is paying off for your client?How do you measure results? How do you keep your clients coming back for ongoing work over and over again?Well, at the end of the day…one of the best ways is to offer some sort of CRO (Conversion Rate Optimization) as a service.But I’m sure you have a lot of questions on how to do this practically and how to sell it to clients so I can’t think of anyone better to dig into this topic with than Leigh Scott, a conversion rate optimization specialist.As the founder of zainatain.com, a design and conversion consulting company, this is her bread and butter.We get into the weeds on this one including:Mapping out sales funnels for clientsMicro goals vs macro goalsCommon CRO metricsCreating a CRO roadmap for clientsSelling result-based CRO servicesA big thanks to Leigh for opening up her playbook on this one!If you want to learn more about CRO, she’s the next industry expert who’s doing a live training in my community Web Designer Pro! If you’re catching this the week it comes out, you can join Pro and watch her presentation live, otherwise when you join, the replay with all links and resources will be available for rewatch on-demand for you.And be sure to check out the show notes for this page which has all the links and resources mentioned at joshhall.co/348View all Web Design Business Podcasts with show notes and full transcriptions at: https://joshhall.co/podcastGet my quote, contract & invoice templates (for free) with a 7-day trial of 17hats, the CRM I've been using for over 10 years!👉 Start my 7-day free trial

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Web Design Business with Josh Hall

348 - How to Offer (and Sell) Conversion Rate Optimization with Leigh Scott

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

Sign in to Audioscrape

Share this moment