Copy, written by a human, with its flaws, oddities, and personally lived experience beats out corporate, stale, or AI-generated content every time.From home pages to service pages, to lead generators, blog posts, email sequences, and sales posts…the more personal and genuine you come across, the more it’ll stand out in today’s AI slop world.To help us get practical and tactical with writing personalized copy that sells more websites, I’m excited to bring on copywriter, podcaster, and speaker Emily Aborn who works with web and graphic designers to help them create, refine, and optimize conversion-based copy.We cover:A copywriters’ take on AI now that we’ve had over a year with ChatGPTHow and where to personalize content and copyHow far is too far when creating personal copyThe superpower of “saying more with less”And how stories and real lived experiences translate better today than ever beforeHead to the show notes to get all the links and resources we mentioned along with a full transcription of this episode at joshhall.co/353Get my quote, contract & invoice templates (for free) with a 7-day trial of 17hats, the CRM I've been using for over 10 years!👉 Start my 7-day free trial

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