Cheap £99 website builds are killing your website design business
episode
Websites Made Simple: How to have a successful website design business
16 min
1 speaker
6 chapters
transcribed 26 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why does the £99‑a‑month website model fail for designers?
Blogging is still the number one way of getting your website found by Google and by your ideal clients. If you've tried blogging before and it hasn't worked, you're about to find out why. Join me, Holly Christie, SEO legend Nikki Pilkinton, and AI developer Kane Mitchell for an online blogging masterclass. During the two hour session, you'll learn how to find the right keywords to include in your blogs. The search Content, how likely someone is to engage with you once they've found your blog and where in the buying cycle they are. How to structure it for search engines, for real people, for mobiles, and for accessibility. And how to use AI effectively to shorten the process so it's not all consuming, and I promise you it's not just a ChatGPT prompt.
The workshop is online on Tuesday, the 2nd of June, from 12 to 2 pm. £49, and you'll also get the replay and bonus materials to help you to get more from your blog. So if you're ready to finally create content that works for you and your clients, come and join us. You can register at websitesmadesimple.co.uk forward slash masterclass. That's websitesmadesimple.co.uk forward slash masterclass. If you've been thinking about moving into a A model of ninety nine pounds a month websites.
If someone's continually paying for something, they will start to think, oh well can't they just make that text change for me?
Or you've been slashing your prices in the hope that you will get more work.
Are there custom plugins? Are there restrictions on the website? Do they have to pay hosting on top of it?
Then this episode is for you.
At this point you're now competing against people on Fiverr or people per hour on people on Upwork.
Hi, I'm Holly. I'm the host of Websites Made Simple, the podcast to help website designers and developers to have a happier career without cutting their prices. And this week we are talking all about the ninety nine pound website model. We're not gonna be really strict about it. This could apply to someone who has a hundred and ninety nine pounds a month model, £149 a month model, or people who are doing one off websites for very little money. And this includes a lot of people who will say, oh, but it's only a one pager, I just charged £200 for it, I just charged £300 for it. No, that ends here today. Because if this was your friend or your partner or someone else who you really value, and they told you that they were charging that much for a website, you would be saying to them, what the hell are you doing?
How many clients do you need to earn a sustainable income at £99 per month?
Doing, how can you live off that? And as your website mentor, I am going to say that if you are thinking of this model, no, what the hell are you doing? You're not going to be able to make a good, sustainable living out of it. And here are the reasons why. To make this model work, you would need such a sheer huge volume of clients to be able to. You actually get a really good income. And by a good income, we're talking about 3,000, 5,000, 8,000, 10,000 pounds a month, whatever it is that you are looking to make from your business. If you think at 99 pounds a month, let's round it off to 100, have an even number. If you wanted to bring home 3,000 pounds a month, you're going to have to have 30 clients to do that.
And trust me, Trying to sign up 30 clients is no mean feat. And there is also that thought where people think if something is too good to be true or it's too cheap, they don't trust it. And trust me, as in in my earlier days when I charged less prices, I quoted for projects still into the thousands. and lost the project because they said actually it sounds too cheap. So people who are looking for ninety-nine pounds a month websites, they kind of know what it is they're getting. They are not going to be thinking I'm getting an amazing website for this. And the first thing we really want to do is we want to work with clients who believe in us and believe in the product that we're producing for them. I've spoken over again in this podcast about how we do not want people who are saying, Oh, it's only a shop front.
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Chapters
6 chapters
1
Why does the £99‑a‑month website model fail for designers?
0:00–2:41
2
How many clients do you need to earn a sustainable income at £99 per month?
2:41–5:50
3
What burnout risks arise from trying to deliver 30 low‑cost sites each month?
5:50–8:09
4
Why do ongoing payment plans create scope‑creep and boundary problems?
8:09–10:55
5
How do hidden costs erode client trust in a cheap‑price model?
10:55–13:58
6
What extra expenses (email, DNS, hosting) show up in a £99 website plan?
13:58–16:47
Speakers
1 identifiedMore from Websites Made Simple: How to have a successful website design business
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