If you're wondering why clients aren't buying from you or why the ones who do seem to undervalue your work, the answer isn't always more leads — it's the experience you're creating from the very first touchpoint.Welcome to another episode of Websites Made Simple with me, Holly Christie.In this episode, I'm talking about what we are really selling when we are selling websites — and it's not the number of pages or the platform. It's the experience. From the first discovery call to the handover manual, every touchpoint either builds confidence or erodes it.We get into:Why discovery calls convert better than email enquiries — and how to structure themHow to follow up after a call so you stop losing warm leadsWhat your contracts should protect you from (and why so many designers get this wrong)How to keep clients informed and feeling involved throughout the buildWhen to refer out — and why knowing your boundaries makes you more professional, not lessWhat good aftercare looks like (hint: it's not a two-hour Zoom dump)Why you should be checking on the results your websites produce for clientsIf you want better clients, better money, and a process that makes people tell their friends about you, this one is for you.Check out: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments.Come and find out more at https://websitesmadesimple.co.uk or email me at [email protected] to the good bits:00:00 What you're really selling (it's not a website)01:30 Why discovery calls convert better than email03:00 Screen sharing and building confidence on the call03:41 Following up after the call — and why timing matters05:00 The follow-up email template Holly uses06:00 How many times to follow up before letting go

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“What did the council decide on item 42?” — answered with the speaker and the moment.