Super Group runs gaming and betting operations on every continent, but where they really dominate is in Africa, where they have worked very hard to understand — and cater to — regional differences in consumer preference.Our guest today is Kirsty Ross, Chief Operating Officer of Super Group, which trades under the symbol SGHC. As COO, Kirsty is responsible for global operations, organizational effectiveness, and scalable growth.Kirsty joins us today to discuss Super Group's ongoing expansion in Africa, their strategy for utilizing AI, and how the upcoming World Cup will drive further brand engagement. Highlights:What is Super Group? (2:07)Kirsty's evolving role (2:53)The African Market (4:44)Super Group's main brands (6:41)Using tech to service local markets (8:20)Plans to expand in Africa (9:35)The World Cup (11:31)Capitalizing on Brand Partnerships (13:41)Approach to Capital Allocation (15:32)Turning Strategy into Action (16:25)AI Deployment Strategy (18:21)Building Company Culture (20:25)5-year Outlook for Super Group (21:52) Links:Kirsty Ross LinkedInSuper Group LinkedInSuper Group WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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