The health and wellness space is crowded, with a lot of companies selling products that they claim will keep you healthier and more active into old age. To differentiate themselves, one company has organized an entire sporting event featuring elite athletes, but with a twist: competitors are allowed to use performance enhancing substances. Max Martin is the Co-founder and CEO of Enhanced, an elite sports competition and performance products company that trades on the NYSE under the symbol ENHA. With a unique background spanning technology, investment banking at Morgan Stanley, and entrepreneurial leadership, Max brings a distinctive perspective on building and scaling disruptive businesses at the intersection of technology, finance, and emerging markets.Today, Max takes us inside Enhanced, their groundbreaking sporting event, their unique product offerings, and why the emergence of peptides could create major tailwinds for the business.Highlights:What is Enhanced and How It Started (2:20)The Enhanced Games Explained (10:05)A Billion Eyeballs on Year One (11:25)Athletes as a Customer Acquisition Engine (12:50)The Peptide Opportunity (14:45)How to Become a Customer (17:05)Standing Out in a Crowded Market (20:25)How Big Is the Market (22:35)Why Enhancement Is for Everyone (25:05)What's Next for Enhanced (27:00)Links:Max Martin LinkedInEnhanced LinkedInEnhanced WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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