Highlights:Intro to community surrounding BBQGuys (2:46)How private equity actually attracted Russ to the company (5:01)How BBQGuys are getting employee buy-in (7:10)How BBQGuys found gaps in the market for their own brand (10:45)Creating a professional customer base (12:43)Defining the addressable market (15:30)Creating a content platform (17:33)How investors should read into acquisition costs (19:51)Why Russ is excited about getting acquired by a SPAC, Velocity Acquisition Group (22:24)Insight into senior team of the company (25:47)Links:ICR TwitterICR LinkedInICR WebsiteRuss Wheeler LinkedInRuss Wheeler TwitterBBQGuys WebsiteBBQGuys LinkedInBBQGuys TwitterFeedback:If you have questions about the show or topics you'd like discussed in future episodes, email our producer, [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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