WFA's Better Marketing Pod with David Wheldon
Episodes
Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
03 Mar 2026
Contributed by Lukas
When everything shifts at once, composure becomes a strategy. David Wheldon talks with HP’s Antonio Lucio to explore how leaders stay steady through...
Ep 46: Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact
03 Feb 2026
Contributed by Lukas
Growth doesn’t start with an ad. It starts where your product decisions meet real people. We sit down with Cheryl, newly named Global Marketer of th...
Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review
14 Dec 2025
Contributed by Lukas
In this episode we review a year of conversations with Frederique Covington Corbett, Marcus Collins, Ed Bell, Nicola Mendelsohn, Marcel Marcondes, Set...
Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency
26 Nov 2025
Contributed by Lukas
The biggest wins in marketing rarely fit into neat dashboards. Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlie...
Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance
01 Oct 2025
Contributed by Lukas
In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CMO of Europe, UK, Ireland, Australia and New Zealand for the ...
Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin
25 Aug 2025
Contributed by Lukas
What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth Godin joins the...
Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev
09 Jun 2025
Contributed by Lukas
The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of this evolution stand...
Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
28 Apr 2025
Contributed by Lukas
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transfor...
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
02 Apr 2025
Contributed by Lukas
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketin...
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
26 Mar 2025
Contributed by Lukas
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, a...
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
05 Mar 2025
Contributed by Lukas
In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in t...
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
12 Dec 2024
Contributed by Lukas
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbo...
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
27 Nov 2024
Contributed by Lukas
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivot...
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
03 Sep 2024
Contributed by Lukas
In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA ...
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
30 May 2024
Contributed by Lukas
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric ve...
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
02 May 2024
Contributed by Lukas
In episode 31 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita...
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
29 Mar 2024
Contributed by Lukas
Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the professio...
Better Marketing Pod 2023 key learnings
19 Dec 2023
Contributed by Lukas
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketi...
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
23 Oct 2023
Contributed by Lukas
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David W...
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
22 Sep 2023
Contributed by Lukas
David speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of cr...
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
09 Aug 2023
Contributed by Lukas
David speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability. Subscribe to the WFA #Be...
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
20 Jul 2023
Contributed by Lukas
David speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative...
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
17 May 2023
Contributed by Lukas
WFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about...
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
12 Apr 2023
Contributed by Lukas
WFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about the role of marketing in driving companies sus...
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
08 Mar 2023
Contributed by Lukas
WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality...
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
09 Feb 2023
Contributed by Lukas
WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turni...
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
14 Dec 2022
Contributed by Lukas
The Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about ...
Ep. 21: On brand building within the football industry with Roel De Vries
10 Nov 2022
Contributed by Lukas
David speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group, about the ins and outs of the football business, and the si...
Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies
03 Oct 2022
Contributed by Lukas
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Laud...
Ep. 19: On using creativity to transform the industry with David Droga
26 Jul 2022
Contributed by Lukas
WFA podcast host, David Wheldon, speaks with David Droga about his journey from the mailroom in Australia to the highest seat in Accenture Song – an...
Ep. 18: Cannes special with Rupen Desai
06 Jul 2022
Contributed by Lukas
In this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Rupen Desai, Global Chief Marketing Officer at Dole about w...
Ep. 17: Cannes Special with Matt Brittin
06 Jul 2022
Contributed by Lukas
In this Cannes Lions special of WFA's Better Marketing Pod, David Wheldon speaks with Matt Brittin, EMEA President at GoogleSubscribe to the WFA ...
Ep. 16: On the science of marketing with Professor Byron Sharp
07 Jun 2022
Contributed by Lukas
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, about brand loyalty, double jeopardy, an...
Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
30 Mar 2022
Contributed by Lukas
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about ...
Ep 14: On lessons learnt in Asia with David Porter
07 Mar 2022
Contributed by Lukas
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media, about the lessons he learnt after a decade of business ...
Ep.13: On creativity with Sir John Hegarty
31 Jan 2022
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands...
Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney
15 Dec 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with SFolake Ani-Mumuney, Global Head of Marketing & Corporate Communications at ...
Ep.11: On sustainability with Reckitt's Sonia Thimmiah
10 Nov 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckit...
Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman
27 Oct 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with the "The Ad Contrarian" author, Bob Hoffman, about his past as an adma...
Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
28 Jun 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the...
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
07 Jun 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the...
Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams
14 Apr 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with Conny Braams, Chief Digital and Marketing Officer at Unilever, about sustainabil...
Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard
30 Mar 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with Ivan Pollard, Senior VP and Global Chief Marketing Officer at General Mills, abo...
Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet
23 Feb 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer, about digital trans...
Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar
26 Jan 2021
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with Raja Rajamannar, WFA President and Mastercard's Chief Marketing & Commu...
Ep.3: In conversation with Sir Martin Sorrell
16 Dec 2020
Contributed by Lukas
In this episode of WFA's Better Marketing Pod, David speaks with Sir Martin Sorrell about what Covid has changed, his advice for marketers, DEI, ...
Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson
03 Nov 2020
Contributed by Lukas
In the second episode of WFA's Better Marketing Pod, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of...
Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin
29 Oct 2020
Contributed by Lukas
In the first episode of WFA's Better Marketing Pod, David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on ho...