Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

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Recorded27 Nov 2024

Publisherfeeds.buzzsprout.com

Handlerec:9353762

Show notes

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

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