What Gets Measured

How To Leverage Customer Review Data

10 Mar 2026

Contributed by Lukas

Find out how insights buried in qualitative data can be spun into quantitate gold, why average ratings and NPS numbers are misleading, and how to resp...

The AI-Human Edge

24 Feb 2026

Contributed by Lukas

From Yahoo to pro sports, the "Dean of Big Data" Bill Schmarzo shares why AI should elevate human judgment—using propensity models and causal AI to ...

Why Skills Beat Tools in AI

27 Jan 2026

Contributed by Lukas

AI tools are everywhere. Real adoption is scarce. In this episode of What Gets Measured, Jake Sanders and Jessica Graeser sit down with Ben Tasker, AI...

When Data, AI, and Decisions Meet

13 Jan 2026

Contributed by Lukas

Former CFO and AI educator Angeline Corvaglia explains why data isn't neutral—and how agencies can present AI and analytics insights responsibly and...

AI Only Works When The Fundamentals Work

16 Dec 2025

Contributed by Lukas

In this 100th episode of What Gets Measured, Jake and Jess revisit the clips from this year's standout conversations to uncover one powerful truth: AI...

Automate The Work That Hurts

02 Dec 2025

Contributed by Lukas

Find out why AI only accelerates the workflows you already have and how author, educator, and AI strategist, Brian Piper, helps teams map friction, au...

Organizing Information in the Age of AI

18 Nov 2025

Contributed by Lukas

Break down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talism...

The Real Work Behind AI-Ready Organizations

04 Nov 2025

Contributed by Lukas

Learn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones s...

Nobody Cares About AI Ethics

21 Oct 2025

Contributed by Lukas

Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can d...

Cracking the Code on Social Media ROI

07 Oct 2025

Contributed by Lukas

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shar...

AI in Marketing Ops: Scary, Exciting, Essential

23 Sep 2025

Contributed by Lukas

Dive into clean data and aligned teams in martech, AI that actually works, and learn what's driving marketing ops success right now with Darrell Alfon...

Smarter AI Starts with Human Know-How

09 Sep 2025

Contributed by Lukas

AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI...

Truth Before Meaning: Data, Storytelling & AI

12 Aug 2025

Contributed by Lukas

Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that ...

Fixing the Disconnect Between Brand, Demand, and Dollars

29 Jul 2025

Contributed by Lukas

Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how...

A New Mindset for AI-Augmented Marketing

15 Jul 2025

Contributed by Lukas

Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without s...

Make Better Bets with Causal AI

01 Jul 2025

Contributed by Lukas

Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM...

Better MarTech Starts with Better Experiments

17 Jun 2025

Contributed by Lukas

Most martech stacks don't break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiment...

From Static to Dynamic: How Better Links Create Smarter Ads

03 Jun 2025

Contributed by Lukas

Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, mor...

Why AI Will Be An Amplifier, Not A Replacement

20 May 2025

Contributed by Lukas

NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and h...

Rethinking Marketing Strategy with Causal AI

06 May 2025

Contributed by Lukas

AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, meas...

Leveraging Data in Marketing

22 Apr 2025

Contributed by Lukas

Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. ...

What's Next for Digital Marketing?

08 Apr 2025

Contributed by Lukas

CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From o...

The Ecosystem Centered Marketing Strategy

25 Mar 2025

Contributed by Lukas

Explore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe th...

How To Achieve Measurable Success with AI

11 Mar 2025

Contributed by Lukas

How can businesses achieve measurable success with AI? Ken Gavranovic unpacks strategic insights and concrete steps you can take today to unlock AI's ...

Measuring Success in Content Marketing

25 Feb 2025

Contributed by Lukas

Jason Patterson breaks down content marketing strategy, essential metrics, and the role of AI in driving real business impact. Learn how to avoid vani...

Rethinking AI for Smarter Marketing

11 Feb 2025

Contributed by Lukas

Find out how AI is transforming marketing with expert insights from Mike Kaput, of Marketing AI Institute. Learn about AI agents, deep research tools,...

Getting Your Data AI-Ready

28 Jan 2025

Contributed by Lukas

Learn how agencies can properly prepare for and thrive with AI in this interview with Ben Etherington, who brings insights on AI readiness, overcoming...

Data Cleaning: Fix Dirty Data, Boost ROI

14 Jan 2025

Contributed by Lukas

Join Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning proces...

Bridging The Gap Between Data and Human Understanding

17 Dec 2024

Contributed by Lukas

Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-...

Where Data Privacy Meets Marketing Performance

03 Dec 2024

Contributed by Lukas

As data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future ...

The Data-Driven Mindset: Leaning Into Numbers to Build Better Instincts

19 Nov 2024

Contributed by Lukas

  Discover how Brent Dykes, author and data storytelling expert, redefines the data-driven mindset. Learn why it's not about control but abou...

Marketing Data Literacy

03 Nov 2024

Contributed by Lukas

Discover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle c...

Turning Data Into Actionable Stories

08 Oct 2024

Contributed by Lukas

Learn how Kudzayi Chakahwata, Audiences and Technology Solutions Director at Publicis, blends mathematics and marketing to transform data into compell...

Modern Data Leadership

24 Sep 2024

Contributed by Lukas

A round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define mo...

Elevating Data Anlysis in Marketing

17 Sep 2024

Contributed by Lukas

Unlock expert insights from industry leaders on how marketing data analysts can sharpen their data interpretation skills, improve analytics and report...

Navigating Complexity: Balancing Intuition and Data in Marketing Strategy

03 Sep 2024

Contributed by Lukas

A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance informa...

Essential Insights for Agency Product Teams

27 Aug 2024

Contributed by Lukas

Explore crucial strategies for product and engineering teams in ad agencies with our special "clips" edition of the NinjaCat podcast. This episode di...

Harmonizing Algorithms and Audiences in SEO

13 Aug 2024

Contributed by Lukas

Join us for a discussion with Lily Ray, VP of SEO Strategy and Research at Amsive, as we explore the tumultuous state of search marketing. With nearly...

Mastering Client Success in Ad Agencies

30 Jul 2024

Contributed by Lukas

Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling...

Humanizing Marketing Strategies for Tomorrow

16 Jul 2024

Contributed by Lukas

A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the si...

How To Escape Marketing Stagnation

02 Jul 2024

Contributed by Lukas

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic succe...

Data Governance and AI

18 Jun 2024

Contributed by Lukas

Explore the dynamic intersection of data governance and AI with Tiankai Feng, Data Strategy and Data Governance Lead at Thoughtworks Europe. In this ...

Dialing In Brand Positioning

04 Jun 2024

Contributed by Lukas

Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Cr...

Truth In Advertising

21 May 2024

Contributed by Lukas

Truth in advertising is not an oxymoron, it's an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical adv...

Content Marketing in The Age of AI

07 May 2024

Contributed by Lukas

A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on...

The Strategy of Client Engagement

23 Apr 2024

Contributed by Lukas

A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics...

On B2B Strategy, AI, and All That Jazz

09 Apr 2024

Contributed by Lukas

A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much...

Marketing Data Interpretation

19 Mar 2024

Contributed by Lukas

Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skill...

Decoding Attribution in Advertising

05 Mar 2024

Contributed by Lukas

Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from clic...

The NeverEnding Data Story

20 Feb 2024

Contributed by Lukas

Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blen...

The Crumbling Cookie Parties of Marketing

06 Feb 2024

Contributed by Lukas

As the cookies crumble and third parties disappear, a lot of marketers are wondering what's next. Join us as we explore the tech behind cookies, lear...

Who's Really Driving The Data?

23 Jan 2024

Contributed by Lukas

Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role ...

Data-Driven Product Innovation at CallRail

09 Jan 2024

Contributed by Lukas

Discover key insights from Jason Tatum, VP of Product at CallRail, on product management and innovation in MarTech. Learn about the importance of data...

Navigating GA4 and The New Era of Google Analytics

26 Dec 2023

Contributed by Lukas

Delve into the specifics of the transition from UA to GA4 with Google Analytics guru Steve Lamar, as we focus on understanding new metrics, bridging d...

Measuring Marketing Effectiveness

12 Dec 2023

Contributed by Lukas

A discussion about balancing efficiency and effectiveness, how to properly measure your brand, why marketing mix modeling is great but maybe not for ...

The Data Integration Imperative

28 Nov 2023

Contributed by Lukas

Learn about the barriers, boundaries, and breakthroughs in data integration and management with Eric Dodds, Head of Product Marketing at Rudderstack....

Harnessing The Power of Visual Impact in Marketing

14 Nov 2023

Contributed by Lukas

A grand tour of CGI in advertising, how AI and creative in the automotive marketing industry is pivoting, and tips on getting the visuals right for an...

Big Data Day

31 Oct 2023

Contributed by Lukas

NinjaCat is proud to announce the release of "Big Data Day," an audio drama/musical about data management. Get ready to tap your toes and crunch som...

The Ins and Outs of Ad Ops

17 Oct 2023

Contributed by Lukas

A vetted voyage through the technical hinterlands of ad ops and data management with Angelina Eng, VP of Measurement, Addressability, and Data Center...

On Brand Strategy

03 Oct 2023

Contributed by Lukas

A marketing masterclass discussion about brand strategy, bad briefs, and how basic insights into behavior can lead to brilliant results with Tom Roac...

Bridging The Brand Alignment Gap

19 Sep 2023

Contributed by Lukas

A discussion with Innerview co-founder Chris Wallace, about brand alignment and how to ensure every stakeholder, from corporate offices to sales team...

Data Democratization

05 Sep 2023

Contributed by Lukas

An expansive discussion with Night Shift Development CEO, Tim Tutt, about data democratization, technology, AI, and how to harness data intelligence. ...

Performance Marketing for Brands

22 Aug 2023

Contributed by Lukas

Dive into the world of performance marketing with Bidnamic co-founder, Liam Patterson in this insightful interview where we unlock the strategies, ta...

Of Brands & Buzz: The Power of PR in Marketing

08 Aug 2023

Contributed by Lukas

A conversation about PR, marketing, measuring media mentions, and how exactly to discover and distribute buzz on behalf of brands, with eReleases fou...

Data Storytelling in Marketing

25 Jul 2023

Contributed by Lukas

A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the...

Amplify & Engage: Unleashing The Digital Marketing Mix

11 Jul 2023

Contributed by Lukas

We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mou...

The Good, Bad, and Ugly in Adtech

27 Jun 2023

Contributed by Lukas

A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital.  SH...

Unboxing The Marketing Data Warehouse

13 Jun 2023

Contributed by Lukas

A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. ...

Building Better Sales & Marketing Operations

31 May 2023

Contributed by Lukas

A frank and friendly conversation with Taft Love, founder of Iceberg RevOps, about data management, taxonomy, and what it takes to build better sales ...

A Guide To Better Pitches & Sales Calls

16 May 2023

Contributed by Lukas

The ability to sell something should be table stakes for marketers, but this conversation with sales consultant Stephen Steers shows how disconnected...

The Power of Buyer Personas

02 May 2023

Contributed by Lukas

Learn how to develop effective buyer personas that resonate with your target audience, improve your marketing strategy, and ultimately boost your bot...

Marketing Data Integration: Expectations vs. Reality

18 Apr 2023

Contributed by Lukas

Data integration can be a game-changer for your marketing efforts, but it's important to understand the expectations versus the reality. Learn more i...

Turning Data Into Intelligence

04 Apr 2023

Contributed by Lukas

From databases to data warehouses, this interview with founder and data pro Aron Clymer covers the basics and barriers of data integration and explor...

Community: The Last Great Marketing Strategy?

21 Mar 2023

Contributed by Lukas

Marketing is fundamentally about connecting with audiences, and what better way to do that than through community? Legacy marketing pro Mark Schaefer ...

Measuring Omnichannel Marketing

07 Mar 2023

Contributed by Lukas

Learn how to love, lean into, and leverage omnichannel marketing data in this profound interview with data professional & veteran marketer, Kevin Hil...

Measuring Marketing Strategy

21 Feb 2023

Contributed by Lukas

A trip down the marketing funnel with marketing strategist, Ian Barnard, in which we discuss the differences between good & bad strategy, define how ...

Managing Social Media Analytics

07 Feb 2023

Contributed by Lukas

An inspiring and educational romp through the jungles of social media with Jon-Stephen Stansel. Vanity metrics count? Social media budgets and resourc...

Discovering The Value Of A Data Team

24 Jan 2023

Contributed by Lukas

So you've got all the data you can handle, but can you define the value of it? Listen to a revelatory conversation about discovering the value of a da...

The Power Of Humor In Marketing

27 Dec 2022

Contributed by Lukas

Get into this insight-packed clown car of a conversation with humor consultant Patrick Gilmore, from Studio Gilmore, which explores and exposes the po...

Managing And Monitoring A Marketing Budget

13 Dec 2022

Contributed by Lukas

The success or failure of marketing campaigns can be attributed to many factors, a wisely-spent budget being chief among them. Learn how to master mar...

How To Manage A Brand

29 Nov 2022

Contributed by Lukas

Learn about brand management and strategy and how to better understand and approach these critical concepts in this expansive conversation with Paul B...

The Science of Marketing & Branding

15 Nov 2022

Contributed by Lukas

Dr. Ethan Decker, founder of Applied Brand Science, is a brand strategist, marketing scientist, consultant, trainer and speaker with decades of experi...

Digital Transformation in Marketing

01 Nov 2022

Contributed by Lukas

A well-rounded discussion with Shamir Duverseau about digital transformation in marketing, and how to ensure your team can leverage technology to it's...

Key Insights from "The Martech Handbook"

18 Oct 2022

Contributed by Lukas

An exploration of all things martech with Darrell Alfonso from Amazon. Learn how his new book, "The Martech Handbook" is helping marketers find wisdom...

Unlocking The Potential of Customer Data

04 Oct 2022

Contributed by Lukas

Marketers are drowning in oceans of customer data, collecting analytics by the bucket, and the C-suite is thirsty for any drop of insight. Our convers...

How To Detect and Combat Ad Fraud

20 Sep 2022

Contributed by Lukas

Connecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and comba...

In Search of SEO Metrics That Matter

05 Sep 2022

Contributed by Lukas

Trying to get your brand found on search engines? This comprehensive dive into SEO with marketing strategist, coder, and Founder of Alpha Efficiency, ...

Career Spotlight: Agency Account Management

23 Aug 2022

Contributed by Lukas

What's it take to be an account manager at an agency? Learn firsthand from one of the best, VMLY&R Account Director, Faizan Ali, in an interview that ...

Shifting Automotive Marketing Into High Gear

10 Aug 2022

Contributed by Lukas

An all-wheel-drive voyage through the ins and outs of automotive marketing, with Director of Demand Generation at FlexDealer and marketing wiz at larg...

Future-Proofing Your Marketing Career and Team

26 Jul 2022

Contributed by Lukas

A far-ranging conversation about making a career in marketing these days, how persuasion can help position marketers for success, and what it's like l...

Branding and Creativity in Advertising

12 Jul 2022

Contributed by Lukas

A chinwag with Nick Ellis, creative partner and founder of Halo, where we dip in and out of insights and tangents on advertising, creativity, and bran...

Mastering Marketing and Advertising Analytics

28 Jun 2022

Contributed by Lukas

Is marketing data management too complex, or is it marketed to marketers that way? We dive into deriving insights from digital advertising metrics in ...

Success With Marketing Mix Modeling

14 Jun 2022

Contributed by Lukas

A wide ranging conversation with Proof Analytics CEO, Mark Stouse, about marketing mix modeling, and all the ways data can leverage business and marke...

A New Model for Privacy-Focused Advertising

31 May 2022

Contributed by Lukas

A rollicking and inspiring conversation with internet pioneer, author, and founder of Topic Intelligence, Judy Shapiro, about how topic-based targetin...

Programming Success Into Digital Advertising

17 May 2022

Contributed by Lukas

A conversation with StackAdapt COO, Vitaly Percheskiy, about digital advertising, programmatic, and how better data management and strategy may be the...

Improving Your Analyst Skills As A Marketer

03 May 2022

Contributed by Lukas

Explore methods to sharpen your data analysis ax, learn how modern marketing and vanity metrics can dull our senses, and hear about a few ways you can...

How To Build A Better Marketing Plan

19 Apr 2022

Contributed by Lukas

A chat with author, accountant, and CFO-whisperer, Alastair Thomson, about what goes into building a marketing plan that gets the yes from stakeholder...

How Data Improves Marketing and Community Management

05 Apr 2022

Contributed by Lukas

How does marketing data analysis and an appreciation for technical architecture help improve community management for marketers, agencies and brands? ...

Better Marketing Data Management

22 Mar 2022

Contributed by Lukas

A discussion about data, how modern marketers can better manage it, and how technology can help, with NinjaCat CEO, Paul Deraval.  SHOWPAGE: https:/...

Understanding The Customer Journey

08 Mar 2022

Contributed by Lukas

Forget the funnels! Learn about a new way to measure the customer journey, share of market, and more meaty marketing metrics with James Hankins. SHOW...