What Works
Episodes
EP 149: Combining Creativity and Productivity To Do Great Work With Unmistakable Creative Host & Author Srinivas Rao
11 Sep 2018
Contributed by Lukas
The Nitty Gritty * Take a look at Srini Rao’s daily writing routine — from the apps to the systems — that enable him to write 1,000 words a da...
EP 148: Building For Business & Life With Your Spouse with Productive Flourishing’s Charlie Gilkey & Angela Wheeler
04 Sep 2018
Contributed by Lukas
The Nitty Gritty * What boundaries Charlie Gilkey and Angela Wheeler, founders of Productive Flourishing, set to coexist between business and life i...
EP 147: Scaling Mental Health Services With Move Forward Counseling Founder Alison Pidgeon
28 Aug 2018
Contributed by Lukas
The Nitty Gritty * Why Alison Pidgeon left her Director role at two outpatient clinics to start Move Forward Counseling, a group mental health pract...
EP 146: Wellness Hacking For Time Management Success With Business Strategist Michelle Warner
21 Aug 2018
Contributed by Lukas
The Nitty Gritty * From the ideal diet to meditation to work style, learn how Michelle embraces her Ayurvedic dosha type * How Michelle’s rebel br...
EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon
14 Aug 2018
Contributed by Lukas
The Nitty Gritty * How Bridget’s struggle finding tops that fit her body type encouraged her to make her own — and how that pursuit turned into ...
EP 144: Centering Women Of Color In The Outdoors with Color Outside Founder Nailah Blades Wylie
07 Aug 2018
Contributed by Lukas
The Nitty Gritty * Why moving to Salt Lake City from San Diego inspired Nailah to start Color Outside — and how the free meetup transformed into t...
EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young
31 Jul 2018
Contributed by Lukas
The Nitty Gritty * How Beryl runs the Momtography® training program, how she landed on the price point, and how she promotes her teachers once they...
EP 142: Growing Organically Through Unconventional Channels with CozyCal Co-Founders Chris Tan & Kat Lu
24 Jul 2018
Contributed by Lukas
The Nitty Gritty * What inspired Chris to start building CozyCal, a simple and easy-to-use online scheduling tool for small business owners and s...
EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons
17 Jul 2018
Contributed by Lukas
The Nitty Gritty * How Jacquette uses different themes every month to inform the activities and questions she poses during her monthly dinner series...
EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff
10 Jul 2018
Contributed by Lukas
The Nitty Gritty * The red-yellow-green system Jess Ostroff and the Don’t Panic Management team apply to every potential new client relationship a...
SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin
03 Jul 2018
Contributed by Lukas
When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel. ...
EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters
26 Jun 2018
Contributed by Lukas
The Nitty Gritty * Jaime’s lessons from hiring virtual assistants in the Philippines — and why she eventually hired an employee local to her * H...
EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak
19 Jun 2018
Contributed by Lukas
The Nitty Gritty * How Lauren and Jason Pak, cofounders of Achieve Fitness, use their Instagram to educate and inspire their audience — and why th...
EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray
12 Jun 2018
Contributed by Lukas
The Nitty Gritty * How Sarah Bray, entrepreneur, author, and digital strategist, transitioned from working exclusively for herself to joining the sm...
EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller
05 Jun 2018
Contributed by Lukas
The Nitty Gritty * How Cathy and her songwriting agency, Catch the Moon Music, manage music inquiries and how they close deals * Hear all the detail...
EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa
29 May 2018
Contributed by Lukas
The Nitty Gritty * The story behind Susan’s personal breakthrough that prompted her to leave a two decade fashion career to launch Art & Eden,...
EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck
22 May 2018
Contributed by Lukas
The Nitty Gritty * What inspired Sarah to launch Startup Pregnant (and how that concept pivoted from book to podcast) * Sarah’s strategy for secur...
EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust
15 May 2018
Contributed by Lukas
The Nitty Gritty * How Jennifer’s creative entrepreneurial journey influenced the creation of Sister and Feminine Business School * What led Jenni...
EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni
08 May 2018
Contributed by Lukas
The Nitty Gritty * Why Michael created Buzz, a rock-and-roll infused sandwich shop on wheels * How he infused his personal values into Buzz — and ...
EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin
03 May 2018
Contributed by Lukas
The Nitty Gritty: * Marie shares the role customer interviews have played in the evolution of her online learning software product, Doki * How autom...
EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba
01 May 2018
Contributed by Lukas
The Nitty Gritty * What prompted Carlos to shut down a thriving digital agency to start The Happy Startup School * What happiness as a business mode...
EP 129: Building a Client Pipeline With Communication Rebel Founder Dr. Michelle Mazur
26 Apr 2018
Contributed by Lukas
The Nitty Gritty: * How Michelle created the “3 Word Rebellion” framework that brings her new client leads * Why Michelle uses a free consultati...
EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers
24 Apr 2018
Contributed by Lukas
The Nitty Gritty * The breaking point in Lisa’s life that inspired her to turn to herbalism for answers — and why she decided to study herbalism...
EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis
19 Apr 2018
Contributed by Lukas
The Nitty Gritty * Why Michelle Fifis consolidated her offers into her membership program, the Textile Design Lab * The steps Michelle took to achie...
EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro
17 Apr 2018
Contributed by Lukas
The Nitty Gritty * Why Ali’s new brand message is all about shifting the way her clients see themselves * How she draws a connection between healt...
EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs
11 Apr 2018
Contributed by Lukas
The Nitty Gritty: * Why Lacy is producing fewer “how to” articles and, instead, focusing on “riffing” on the leading edge of content marketi...
EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson
09 Apr 2018
Contributed by Lukas
The Nitty Gritty * The four reasons why Emily and Kathleen, co-hosts of the Being Boss podcast, chose to traditionally publish their first book, Bei...