Welcome to the What's Next! Podcast with Tiffani Bova. This week, I'm excited to welcome Frederik Pferdt to the show. He's the former Chief Innovation Evangelist at Google where he helped shape one of the most fabled creative cultures in the world. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught groundbreaking classes on innovation and creativity at Stanford for more than a decade. He has a new book out called What's Next Is Now: How to Live Future Ready. THIS EPISODE IS PERFECT FOR… anyone eager to learn how to proactively create their future and develop a growth-oriented mindset. TODAY'S MAIN MESSAGE… in this inspiring conversation, Frederik dives into what it means to live future-ready. He believes we each have the power to intentionally shape the future instead of waiting for it to happen. Frederik introduces his six principles that help shift to this way of thinking. Key Takeaways: The future isn't something that happens to you. You have the power to create it. We talk a lot about mindset, but Frederik introduces the idea of "mindstate" and our ability to influence a moment. When you pay attention to your choices throughout your day and week, you'll quickly notice that your future isn't predetermined but something you're actively creating. Some situations are out of our control, but we can always control our responses and outlook. WHAT I LOVE MOST… the sixth principle, Dimension X, or your superpower. Discovering your strengths takes time, reflection, and sometimes courage, but when you incorporate them into the way you see the future, you're able to impact the world in a unique way. Running Time: 27:13 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Frederik Online: LinkedIn NextLetter Frederik's Book: What's Next Is Now: How to Live Future Ready

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