Welcome to the What's Next! Podcast with Tiffani Bova. This week, I'm welcoming two incredible guests to the show who are co-founders of the Convincing Company, a crisis communication and training firm. They have recently co-authored the book Convince Me. Adele Gambardella owned an award-winning PR agency in DC for 15 years. She has served as a PR strategist, corporate counsel, and crisis management for clients including the United Nations, Facebook, Johnson and Johnson, and our current president, Joe Biden. Chip Massey is a former FBI hostage negotiator and special agent. In his 22-year career in the Bureau, he has led high-profile cases, spearheaded the New York FBI Office Crisis Negotiations team, and won the prestigious FBI Director's Award. At the Convincing Company, he guides executives and their teams in how to apply the bureau's negotiation techniques to business situations. THIS EPISODE IS PERFECT FOR… anyone looking to sharpen their persuasion skills. TODAY'S MAIN MESSAGE… being experienced is one thing. Being able to convince others is an entirely other thing. In this episode, Adele and Chip dive into proven strategies for convincing others effectively and respectfully. Whether you're in sales, leadership, or any other field, these tips are invaluable. Key takeaways: - Adele introduces the idea of a convincing continuum that unfreezes cognitive biases. - Be mindful of how people want to be convinced. Some may be fact-based while others may be emotions-based. - When you get closer to understanding somebody's unstated narrative, you have a better shot at persuading them to accept a belief. WHAT I LOVE MOST… I love how different Adele and Chip's backgrounds are and how that contributes to this episode's unique insights and strategies. Running Time: 31:29 Subscribe on iTunes Find Tiffani Online: Facebook LinkedIn X Find Adele & Chip Online: Website Adele's LinkedIn Chip's LinkedIn Adele & Chip's Book: Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation

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