Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm thrilled to welcome back someone who was one of my first dozen guests when I launched the What's Next! Podcast. Mark Bonchek is the Founder and CEO (Chief Epiphany Officer) of Shift Thinking. His mission is to enable leaders and organizations to adapt and thrive in a world of discontinuity, disruption, and exponential change. That's what we're going to talk about today. THIS EPISODE IS PERFECT FOR… anyone interested in how thinking is tied to transformation. TODAY'S MAIN MESSAGE… mental models are how we process the information around us - not what we're thinking about, but the way in which we think. Assessing mental models offers a huge amount of insight into the deeper "why" questions and is how companies like Starbucks, Patagonia, and Apple were built. WHAT I LOVE MOST… companies that are seeking exponential growth won't achieve it by multiplying their inputs. Understanding mental models to see what's at the core is the tool that can unlock that next level. Running Time: 30:50 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Mark Online: Twitter LinkedIn

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