Welcome to the What's Next! podcast with Tiffani Bova. Dr. Ron Adner is The Nathaniel D'1906 and Martha E. Leverone Memorial Professor of Business Administration and Professor of Strategy and Entrepreneurship at the Tuck School of Business at Dartmouth College. Prior to joining Tuck, he was the Akzo-Nobel Fellow of Strategic Management at INSEAD, where he served on the faculty for ten years. Adner's work is a rare convergence of rigorous academic research, profound managerial insights, and practical, powerful frameworks. Applied, tested, and validated in some of the world's leading companies, his 'Wide Lens' approach to seeing the bigger strategy picture has been transformative in driving effective innovation in both the corporate and social sectors. He is a keynote speaker, consultant, and advisor to companies around the world. His engagements have transformed strategy at Fortune 500 firms as well as at entrepreneurial startups Dr. Adner is founder of the Strategy Insight Group, whose mission is to help clients eliminate strategy blind spots and build robust go-to-market strategies in complex ecosystems, internal and external. He is an accomplished teacher and a seven-time recipient of the annual, student-determined, Award for Teaching Excellence at both Tuck and INSEAD (2000, 2002, 2003, 2004, 2005, 2011, 2019). THIS EPISODE IS PERFECT FOR… business leaders looking to better understand the strategy behind the innovation process – we can look to the past for examples on how to create a framework for viewing the future. TODAY'S MAIN MESSAGE… having the foresight to anticipate the market isn't just guessing at the future, it is a skill that requires an intimate understanding and deep knowledge of present trends with the customer base you serve, the product or service you provide, and your ability to stay ahead of any competitors. WHAT I LOVE MOST… Ron breaks down industry's greatest examples of companies that did everything right, yet still failed to stay relevant in our complex and ever-changing world. By analyzing historical examples, he illustrates how reacting only to present variables can be neglectful, and having the foresight to anticipate future trends could safeguard against shifts in the market. Running time: 31:08 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn Instagram Find Ron on social: Website LinkedIn Twitter Ron's Book: Winning the Right Game

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