Analysts are the mystical wizards of the tech industry. Their reports and analysis results shape markets and sometimes also the fates of organizations that play in that market. Therefore, many organizations want to control access to analysts and a lot of questions are unanswered, leaving behind confused people. But we are here to change this, by having Amardeep Modi, an experienced analyst on the show who is giving us a "look behind the scenes" of the analyst business. Amar is a Vice President at Everest Group. He's a seasoned advisor and leader with many years of strategy consulting and business research experience. He's a seasoned RPA, intelligent automation, and process mining SME, advisor, and leader. At Everest Group Amar leads the Service Optimization Technologies (SOT) research and advisory practice, which includes not only leading a 12-membered team, but also developing and managing client relationships and identifying and leading business development efforts. We are talking about the following topics: How Amar came to the Everest Group and what he’s doing there The role of analysts in the marketplace Buyers of analyst reports and services The main two offerings of Everest Group Which type of people become analysts The engagement model (and sometimes a pay-to-play scheme in the market) How analysts identify trends and topics for their research How a major report, such as the Peak Matrix Report, is created You can find Amar on LinkedIn here: https://www.linkedin.com/in/amardeepmodi/, and the Evererst Group's website is https://www.everestgrp.com/. Please reach out to us by either sending an email to [email protected] or leaving us a voice message by clicking here. The full show notes, including graphics, further links, credits, and transcript, are available at whatsyourbaseline.com/episode19.

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