What's Your Story? with Steph McMahon
Six Feet Under - Bruce Prichard talks Undertaker’s debut & creating Kane
14 Jan 2026
Chapter 1: What is discussed at the start of this section?
I thought the streak should have ended with Giant Gonzalez.
Oh, shucks.
Yeah. You are a visionary. I almost ended with Giant Gonzalez.
Yeah.
Hello, everyone. Get your shovels out. It's time to go six feet under again. This is a Fanatics and WWE original production. I am the OD, the original dead man, and this, my beautiful and talented co-host, Michelle Money McCool.
Wow.
Right?
I'm throwing that in there every time now.
I like that.
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Chapter 2: What role did Bruce Prichard play in The Undertaker's career?
You helped. Oh, buddy. This, you know, when I heard you finally agreed to come on the show.
Wow.
I was finally asked to come on the show. That's... Wait a minute.
No, come on now. That's why I get it twisted. I begged to come on the show. No, no.
Every time I talk to Craig.
You don't have a podcast. I do podcasts. Something to wrestle with Bruce Prichard. I do. It's a great podcast. But I said, I'd love to do Taker's podcast. They said, well, he's going to ask you. But then I never got asked. And then I got asked finally. You know what?
My production people sometimes.
That's why, again, I know production people.
Yeah, I know. You got it all figured out.
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Chapter 3: How did Kane's character come to be created?
Okay, I like that.
You know the story about, well, I said want, and if you want in one hand, you do something else in the other. If you shit in the other. Yeah, okay. Oh, you say shit on the show.
I try not to say shit too many times. You said it first. What are the other words? You're good. If it's too bad, if Michelle starts cussing like she normally does, they'll edit it out.
The true El Jefe said I can say whatever I want.
The true El Jefe. You know, when I finally heard that you were going to come on the show, I'm going to try this again.
When I was finally invited, I was very excited to be on the show.
Anyway. Anyway. Yeah, so I started thinking, I kind of feel like I was abandoned as a child. I felt like I was abandoned, and then I got adopted maybe, or I found a home, right? There's so much about... the beginning origins of The Undertaker and how it all come about that I really, really don't know.
And for our viewers that are not aware, you and actually Paul were huge advocates for me when I was down in WCW. And, you know, so... Yeah, I mean, y'all basically were a, I don't know what to say. Y'all were kind of like life vests for me at a time where I was like, oh, man, this is not going the way I expected it to go. And I remember Paul saying, you know who Bruce Prichard is?
I was like, yeah, I know the name. He says, well, you need to get to know him.
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Chapter 4: What are the memorable moments from Bruce's time in WWE?
Work with me.
She's got guts.
She's feeling down here in her gut.
Yeah, the gut. She went against her. Yeah, I went against my own gut. But anyway.
But yeah, you know, and you and I talked. And I had a chat with... with Vince and with Pat and everything and, and convince them to, to meet with you. Yeah. So, so, so I can hardly wait for the backstory on this because I've, I've heard parts of it.
Well, I just, I honestly, this, here I am 35 years down the road from all of it. We actually even more probably further, you know, 36 years probably now from when all this started. Yeah. So you and I are now we're talking, you know, occasionally. And then, you know, Paul is giving his, you know, his two cents because obviously you guys talk quite a bit. And we schedule a meeting. We did.
We sure did. We scheduled the meeting. We scheduled this meeting, and I'm like, oh, man, this is great. I'm going to go up here and blow them away. We scheduled the meeting. And the day before the meeting, I get a call.
Well, actually, it was a day before the meeting, but the Sunday before the meeting was y'all's pay-per-view.
You worked at Luger. Yeah, so I think it was a bash or something like that. Something, yeah. One of those deals where my hip is just like I just injured my hip.
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Chapter 5: What childhood experiences influenced Bruce's early involvement in wrestling?
First man. First man, yeah.
You're the favorite. I'm not the favorite. You're the favorite. No, I'm not the favorite. You're the favorite.
He's the favorite. Just saying.
Let's backtrack, man.
Chapter 6: How did Bruce transition from selling posters to being in the ring?
Let's go. So I grew up, obviously, we both did, in Houston. Okay. When did you actually get in with Paul?
I was selling posters when I was 10 years old, 1973. What does that make you, like 78? What is that? So I'm two years older than you.
Oh, 48, 47. Yeah, something like that. 47, okay. Yeah, something like that.
And how I got the steady gig was we were given four posters to go sell in the crowd, and we got 25 cents per poster that we sold. I went out and sold my four posters, came back, got more, went out and sold more, came back, got more, and said take them four. I took eight, then took like big handfuls, and I made $12 that night.
The other kids, if they even sold one, I don't think anybody sold more than one. But I went everywhere and sold the stuff. So then next week they said, why don't we put you in the ring? And then people will know where to come. You're in the middle of the ring during intermission before the show. They come down and get posters.
And that's when I learned a very important business lesson in the wrestling business was when I went to the ring, opportunity for people to see you, you get plugs and people come down and get posters because they know what you have. You sell more. So now that you're selling more, they cut my commission down to a dime.
With the rationale being, we've got you in prime position, you're going to make so much more money this way. Opportunity. Yeah, but I'd make more money selling the same amount. It was still a quarter. Promoters. But I was happy to be in the ring and stuff.
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Chapter 7: What lessons did Bruce learn about selling and promotion in wrestling?
And you were 10? 10 years old.
Wow.
Yeah.
So the kid just had my little poster box up there, had the poster displays and all this stuff. The ring announcer, Boyd Pierce. Flashy dresser. Flashy, great dresser. And he would do 20 pictures for a dollar. And he would promote his stuff. And this was the other thing. This happened when I was probably about 12, maybe 13. I would get mad at Boyd because Boyd would plug his stuff.
And I said, and the kid's got some posters over here for a dollar. I said, come on, man. I was like, can you give me a better plug than, oh, yeah, the kid's got posters over here. And so he threw me the microphone.
Oh, no. He says, well, you do it. Oh, Lord. And I did. The origins. There's the origins right there.
And I did. And I said, I went on, and I said, well. thank you, Boyd. I said, that's a great deal over here because Boyd's got 20 pictures in a pack, 20 small postcard-sized pictures in a pack for a dollar. I said, but I've got one giant poster with over 23 stars on one giant poster for only $1. And Boyd was like, Nicely done, kid. Touché.
And Peter Burkholz, Paul's nephew, came down and said, did I just hear Bruce on the VA? He says, yeah, he did good. And then they let me do it from then on. Wow. And then 14 announced.
You were announcing at 14?
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Chapter 8: How did the Undertaker and Kane storylines evolve over time?
I had to look up Stanford, Connecticut, go in the key. The key.
The key. I forgot about the key on the side. What the hell?
Yeah.
Like, it's way up north there, folks. Far from Houston. They don't talk like you do either. No, they don't. They got a funny accent.
They do have funny accents up there.
They do, right?
Yeah.
They don't talk regular like you and me. Right. They don't know how to say y'all. No. I don't even know what they say other than y'all. What do y'all say other than y'all?
They're probably proper. Do you say you all?
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