Sales Signals

Why some Sales training might not change behaviour, with Mark Wills, CEO and Founder of Perception Selling.ai

15 Apr 2026

Contributed by Lukas

Most sales teams invest in training, but see little change in results. In this episode, Mark Wills explains why performance is driven by behaviour, no...

How job change signals unlock pipeline with Johnny Stiffell, Mid-Market AE at Cognism

01 Apr 2026

Contributed by Lukas

When someone joins a company, they don’t just bring experience, they bring change. In this episode, Johnny breaks down how he uses job change signal...

When the data says jump with Darius Lohmann, Former Cognism and Hubspot AE

18 Mar 2026

Contributed by Lukas

In this episode of Sales Signals, we sit down with Darius, former Cognism and HubSpot sales performer turned founder, to unpack the real signals behin...

The Sales Recession Signal with Kyle Hegarty, Managing Director of Leadership Nomad

04 Mar 2026

Contributed by Lukas

What happens when buyers are 90% through the journey before sales even shows up? In this episode of Sales Signals, Kyle shares the data behind declini...

Your Product Isn’t the Problem, Your Prospecting Is. Gabe Lullo on Fixing GTM Failure

18 Feb 2026

Contributed by Lukas

Many leaders will happily talk for 45 minutes about their product… and struggle to talk for two about their prospecting engine. In this episode of W...

Staying Too Long: How Redundancy Reset Stuart Taylor’s Career

04 Feb 2026

Contributed by Lukas

In this episode of Why Did It Fail?, Stuart Taylor, CRO at The Lennox Academy, opens up about a failure most people only talk about in whispers: stayi...

From Spray and Pray to Strategic: How Ayah Daniel-Rashid Levelled-Up Her SDR Game

21 Jan 2026

Contributed by Lukas

When Ayah joined Cognism, she didn’t know what an SDR was, but she knew how to hustle. Her first few months were a blur of spray-and-pray dialling: ...

The Deal That Shrunk: How Gearóid Cox Lost a Career-Making Opportunity

07 Jan 2026

Contributed by Lukas

In this episode of Why Did It Fail?, Gearoid Cox, Founder and CEO of Sales Pipeline, shares the story of a deal that looked like a win on paper, but t...

When Impressing the Buyer Lost the Deal: Bryan Mulry’s Hard Lesson

17 Dec 2025

Contributed by Lukas

Sales coach Bryan Mulry joins Shivan to break down a failure most sellers secretly recognise: talking too much, listening too little, and trying far t...

Hands Shaking on Every Dial: How James Greene Beat Cold-Calling Panic

10 Dec 2025

Contributed by Lukas

When James Greene first stepped into sales, cold calling hit him harder than he expected. Every dial came with shaking hands, spiralling doubt and the...

From Top Seller to Burnout: The TRAP New Sales Leaders Easily Fall Into

26 Nov 2025

Contributed by Lukas

When Junis Seger stepped into his first Head of Sales role, he thought he was ready for anything.After all, he’d just come off back-to-back Presiden...

The Wake-Up Call That Changed Shiwam Singh’s Sales Career

12 Nov 2025

Contributed by Lukas

Imagine landing your first sales job and losing it just months later.That was the reality for Shiwam Singh, now an SDR at Cognism. In this episode of ...

The ICP Trap: Why Most Expansion Strategies Fail in Europe With Rick Pizzoli

29 Oct 2025

Contributed by Lukas

When tech companies expand into Europe, most assume their home-market success will follow them across borders. But for Rick Pizzoli and his team at Sa...

How to Transition From SDR to AE With Ease Featuring Sonya Kuci from Geckoboard

15 Oct 2025

Contributed by Lukas

As an SDR-turned-AE, Sonya Kuci thought she’d landed the dream opportunity, an inbound ICP lead with the decision-maker on the first call, smooth co...

The Wrong Call: What Nia Secker Learned from Leaving Sales Behind

01 Oct 2025

Contributed by Lukas

What happens when you leave a role you actually loved?In this episode, Nia Secker, SDR Manager at MySalesCoach, opens up about the moment she left sal...

Resilience, Mindset, and the Power of Coaching with Niraj Kapur

17 Sep 2025

Contributed by Lukas

After 23 years in corporate London, Niraj Kapur left to start his own coaching business - only to discover that the world didn’t care about his past...

Coaching, Trust and the Cost of Misreading Your Rep With Sian Taylor

03 Sep 2025

Contributed by Lukas

In this episode, Shivan is joined by Sian Taylor, Sales Manager at Klaviyo, for a candid conversation about one of the most overlooked responsibilitie...

Getting Past Missing Quota for the First Time with Johnny Stiffell

20 Aug 2025

Contributed by Lukas

In this episode, Shivan chats with Johnny Stiffell, Commercial AE at Cognism, to talk about his first real dip in performance, and the lessons it left...

What Sales Leaders Miss: Strategy, Scale and Internal Buy-In With Joe Stubbs

06 Aug 2025

Contributed by Lukas

In this episode of Why Did It Fail?, Shivan is joined by Joe Stubbs, VP of UK Sales at Cognism, for a brutally honest look at what happens when a new ...

Why Leaving Was the Only Way Up: The Hidden Cost of Being Overlooked

23 Jul 2025

Contributed by Lukas

In this episode, Shivan is joined by Lauren Reeves, Senior BDR Manager at Swap, who shares the emotional weight of building a sales career without eve...

Hiring, Pressure, and Finding Your Voice in Sales Leadership with Brontë Mulvany

09 Jul 2025

Contributed by Lukas

In this episode, Shivan is joined by Brontë Mulvany, Head of Business Development at ComplyAdvantage, who opens up about the high-pressure reality of...

The Cost of Selling to Someone Who Was Never Going to Say Yes

25 Jun 2025

Contributed by Lukas

This week on Why Did It Fail?, sales coach Shivan Pillay sits down with Isa Sher, Sales Manager at Cognism, to unpack one of the most pivotal failures...

The Failure That Shaped a Brand New Approach to Sales

11 Jun 2025

Contributed by Lukas

What happens when you don’t pass your sales probation?In this episode, Shivan sits down with Harry Monkhouse to hear the story of how he failed his ...

The Ego Trap: How Getting Fired Made Chris Ritson a Better Leader

28 May 2025

Contributed by Lukas

In this episode of Why Did It Fail?, sales coach Shivan Pillay sits down with Chris Ritson, founder, advisor, and sales trainer, for a raw and reveali...

When the Vision Doesn’t Match Reality: Michael Isernio on Startup Missteps and Sales Leadership Lessons

14 May 2025

Contributed by Lukas

Welcome to the first episode of Why Did It Fail?, a fresh look on Redefining Outbound! In this episode, Cognism’s Shivan sits down with Narrative AI...

Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans

23 Apr 2025

Contributed by Lukas

This week we’re flipping the script and looking at outbound through a post-sale lens. Evan Nelson, VP of Customer Experience at Cognism, sits down w...

Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA

09 Apr 2025

Contributed by Lukas

Cognism’s VP of Sales Development, Catherine Olivier, sits down with David Wilkins to unpack what it really takes to be an impactful SDR leader in t...

Defining Outbound: Scaling Sales as a Founder with Ilia Papas

26 Mar 2025

Contributed by Lukas

This week on Redefining Outbound, Nat Ferrante talks with Ilia Papas, CEO and co-founder of Band, about building and scaling sales as a founder, espec...

Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens

12 Mar 2025

Contributed by Lukas

In this episode of Redefining Outbound, Cognism’s Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Ad...

Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam

26 Feb 2025

Contributed by Lukas

This week on Redefining Outbound, Catherine Olivier and Matthew Putnam dive into the evolving world of outbound sales. They discuss why the fundamenta...

Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws

12 Feb 2025

Contributed by Lukas

In this episode of Redefining Outbound, Cognism’s VP of Sales Development, Catherine Olivier, sits down with Andy Laws, Director of Business Develop...

Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson

09 Jan 2025

Contributed by Lukas

In this episode of Redefining Outbound, Cognism’s VP of US Sales, Frida Ottosson, sits down with Brent Adamson to explore the surprising insights be...

Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching

27 Nov 2024

Contributed by Lukas

Our host, Frida Ottosson, speaks to Mark Cox, Founder of In the Funnel Sales Coaching, about keeping up with the best sales practices, exploring actio...

What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management

13 Nov 2024

Contributed by Lukas

Cognism’s VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in ...

How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

30 Oct 2024

Contributed by Lukas

Cognism’s VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and w...

Cold Calling Frameworks and Social Selling with Sara Uy

16 Oct 2024

Contributed by Lukas

This week, Frida sits down with Sara Plowman, Founder of Selling Sara. They discuss how Sara built up her LinkedIn following and the importance of soc...

The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo

02 Oct 2024

Contributed by Lukas

This week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying...

The Digital Sales Transformation with Neil Cameron and Frida Ottosson

18 Sep 2024

Contributed by Lukas

This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to wor...

Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting)

15 Aug 2024

Contributed by Lukas

We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of traini...

Building Confidence In Your Team And Transitioning From Rep To Manager with Scott Leese

01 Aug 2024

Contributed by Lukas

This week, Frida sits down with Scott Leese, author and founder of Scott Leese Consulting. They discuss how to be proactive, not reactive, stand out, ...

Cold Calling Live Training with Morgan Ingram & Sara Plowman

10 Jul 2024

Contributed by Lukas

We’re back with another special episode of Redefining Outbound. If you’re a sales leader looking to trial new training techniques with your team, ...

How AI is Shaping Cold Calling (& more), with Atul Raghunathan, Founder & CRO of Hyperbound

03 Jul 2024

Contributed by Lukas

On this week’s episode of Redefining Outbound, Frida sits down with Atul Raghunathan, the Founder & CRO of Hyperbound. They discuss how AI is sh...

Cold Calling Live Training with Morgan, Jack Frimston and Zac Thompson (Co-Directors @We Have A Meeting)

19 Jun 2024

Contributed by Lukas

We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of traini...

The Problems of Generic Outreach (& More), with Taylor Bobak, Sales Development Leader @Faire

23 May 2024

Contributed by Lukas

This week, Frida sits down with Taylor Bobak, the Sales Development Leader at Faire. She discusses her take on the state of outbound outside of the te...

Using AI for Deal Modelling and More, with Shilpa Sharma, Co-Founder & CEO at Flyte

10 May 2024

Contributed by Lukas

Welcome back to another episode of Redefining Outbound. This week, Frida chats with Shilpa Sharma, the Co-Founder & CEO @Flyte, as well as one of ...

The Playbook for Sales x CS Alignment with Evan Nelson, VP of Customer Experience at Cognism

01 May 2024

Contributed by Lukas

Ever wondered what it takes to ensure your sales and customer experience teams are truly on the same page? Well, all will be revealed in our latest ep...

Do You Understand Your Persona? With Justin Otley, VP of Global Sales Development at Talkdesk

10 Apr 2024

Contributed by Lukas

On this episode of Beyond The Sales Floor, Morgan sits down with Justin Otley, VP of Global Sales Development at Talkdesk. If there’s one thing you ...

The Allbound Outbound Model (& More) with Lauren Landry, VP of Global Sales Dev. & Inside Sales at Arctic Wolf

05 Apr 2024

Contributed by Lukas

We’re back with another episode of Beyond The Sales Floor. This time, Morgan interviews Lauren Landry, the VP of Global Sales Development and Inside...

Lessons From The 2008 Meltdown (and more) with Kevin Gaither “KG”, CRO & Founder of Inside Sales Expert

27 Mar 2024

Contributed by Lukas

This week’s episode is a little longer - but it’s worth it! Frida sat down with Kevin Gaither, “KG”, the CRO and Founder of Inside Sales Exper...

Understanding The Customer Journey With Dan Rousseau, Global VP of Sales Development at Sitecore

20 Mar 2024

Contributed by Lukas

We’re back with another episode of Beyond The Sales Floor, with Morgan Ingam and special guest Dan Rousseau, the VP of Global Sales Development at S...

Pax 8’s Enablement Playbook with Petek Hawkins, VP of Revenue Enablement & Operations @Pax8

13 Mar 2024

Contributed by Lukas

We’re back with another episode of Beyond the Sales Floor. Morgan sits down with Petek Hawkins from Pax8. They took a deep dive into how AI is helpi...

Does AI risk the future landscape of sales? With Trent Dressel, VP of Sales @ D&D Wholesale Supply

06 Mar 2024

Contributed by Lukas

Our VP of US Sales Frida, is joined by Trent Dressel, the VP of Sales at D&D Wholesale Supply. This week, they discuss the risks and opportunities...

Consultative Selling with Ciara Flaherty, EMEA Sales Leader @Klaviyo

28 Feb 2024

Contributed by Lukas

Sellers sell everyday - but buyers don’t buy everyday. This is the core reminder from today’s episode, with guest Ciara Flaherty, EMEA Sales Leade...

Part 2: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism

21 Feb 2024

Contributed by Lukas

Welcome back to the second part of our special with Bill Petersen - Cognism’s internal sales trainer. This week, Frida and Bill discuss the paramoun...

Part 1: The Pros of Internal Sales Trainers With Bill Petersen, Sales Trainer @Cognism

14 Feb 2024

Contributed by Lukas

This is the first of our two-part special interview with Bill Petersen, Cognism’s internal sales trainer. In this episode, Stephen Vickers chats wit...

The state of selling in construction, with Will Synnott, VP of Sales for UK&I and USA @Disperse

07 Feb 2024

Contributed by Lukas

Ever thought what it’s like to sell into the construction industry? How about the typical sales cycle might look like with multi-million dollar proj...

Allbound and AI with Ben Smith, Director of Global Business Development @Reachdesk

31 Jan 2024

Contributed by Lukas

This is the first episode with our brand new host, Joe Stubbs - Cognism’s UK Sales Director. He chats with Ben Smith, the Director of Global Busines...

Mapping Demand Gen with Outbound, with Laura Erderm, Head of Sales, Americas @Dreamdata

25 Jan 2024

Contributed by Lukas

A new year presents new opportunities to improve your strategy between sales and marketing teams. And if you’re looking for inspiration, we recommen...

Social Selling Strategy in 2024 with Charlotte Lloyd, Strategic Advisor @Humantic AI

17 Jan 2024

Contributed by Lukas

David is joined by Charlotte Lloyd, Sales Director at Investment Monitor and Strategic Advisor at Humantic AI. This episode is all about social sellin...

BTSF Episode 12: HubSpot’s Outbound Motion Unveiled with David Katz, The VP of Corporate Sales

15 Jan 2024

Contributed by Lukas

This week, Morgan is joined by David Katz, the VP of Corporate Sales at HubSpot. He shares how he’s using both inbound and outbound to fuel a strong...

The Product Led Growth Sales Motion With Tonni Bennett, VP of Sales @ Daily

10 Jan 2024

Contributed by Lukas

Frida is joined by Tonni Bennett, VP of Sales @ Daily. They discuss how the product-led growth mindset can enable sellers to provide tangible value fo...

Cognism’s Playbook on Sales Enablement, with Emily Bair (Head of Sales Enablement)

20 Dec 2023

Contributed by Lukas

In this episode, you’ll learn about Cognism’s playbook for successful sales enablement, from Emily Bair (our Head of Sales Enablement). With our h...

AI, Power Diallers, & Leadership Training with Ashleigh Early, CEO of Other Side of Sales Consulting

13 Dec 2023

Contributed by Lukas

This week, David has a chat with Ashleigh Early (CEO of Other Side of Sales Consulting & Co-Founder of Across The Pond and Over The Rainbow). They...

Hitting 103% of the Revenue Target in 6 Months With Kyle Asay at MongoDB

11 Dec 2023

Contributed by Lukas

In this episode of Beyond The Sales Floor, Morgan has a chat with Kyle Asay, RVP at MongoDB. Kyle shares how he’s working with different departments...

A Deep-Dive Into Video Plays With Ryan Scalera, Inside Sales Manager at Lob

06 Dec 2023

Contributed by Lukas

On this episode, Stephen Vickers (Head of US Sales Development) sits down with a video outbound expert - Ryan Scalera, Inside Sales Manager @Lob. He s...

Beyond the Sales Floor Episode 10: The Playbook on Better Leadership with Emerald Maravilla, Director of Sales Development at Snowflake

04 Dec 2023

Contributed by Lukas

On this week’s episode of Beyond the Sales Floor, Morgan interviews Emerald Maravilla - the Director of Sales Development at Snowflake (AND a previo...

The Evolution of Leadership In An Organisation With Angeley Mullins, CCO at Resourcify

29 Nov 2023

Contributed by Lukas

In this episode, Frida chats with Angeley Mullins, CCO at Resourcify (and one of Crunchbase’s Influential Women in Sales in 2023) . They touch on th...

Beyond the Sales Floor Episode 9: A Unique Take on ABM with Alex Ball, VP of Sales & GTM at Twilio Flex

27 Nov 2023

Contributed by Lukas

On this week’s episode of Beyond The Sales Floor, Morgan is joined by Alex Ball, VP of Sales at Twilio Flex. In this episode, you’ll learn how Ale...

Predictions for B2B Sales in 2024 With Matt Doyon: Co-Founder & CEO of TripleSession

22 Nov 2023

Contributed by Lukas

On this week’s episode, Stephen chats with Matt Doyon, the Co-Founder and CEO of TripleSession. They covered a lot of ground relating to the landsca...

Beyond the Sales Floor Episode 8: Prospecting Into Difficult Industries with Grace Chuang, Director of Sales Dev. @Databricks

20 Nov 2023

Contributed by Lukas

On this week’s episode of Beyond The Sales Floor, Morgan is joined by Grace Chuang, Director of Sales Development at Databricks. Grace shares her in...

Stopping Revenue Leak and Slippery Deals with Shruti Kapoor, Head of International Business @Clari

15 Nov 2023

Contributed by Lukas

This week, David sits down with Shruti Kapoor, Head of International Business at Clari. Discover Shruti’s take on what thorough deal inspection look...

Beyond the Sales Floor Episode 7: BANT, Unsticking Deals, and LinkedIn With Ryan Byrnes, Mid-Market Sales Leader at Calm

13 Nov 2023

Contributed by Lukas

On this episode of Beyond the Sales Floor, Morgan has a chat with Ryan Byrnes, Mid-Market Sales Leader @Calm. Tune in to find out Ryan’s insights in...

The Role of AI In Sales With Mark Kosoglow, CRO at Catalyst

08 Nov 2023

Contributed by Lukas

On this week’s episode of Redefining Outbound, Kaitie is joined by Mark Kosoglow, CRO at Catalyst Software. We learn about whether AI is the solutio...

Beyond The Sales Floor Episode 6: Creating An Airtight Onboarding Plan With Brooke Coletti, at Amazon Web Services

06 Nov 2023

Contributed by Lukas

There are lots of nuances that need to be considered when iterating your model for onboarding reps. For example, how are you ensuring company culture ...

The State of MEDDPICC/MEDDIC In Modern Sales With Gina Ruscio, Cognism’s Chief of Staff, Revenue

01 Nov 2023

Contributed by Lukas

This week, Kaitie is sitting down with Cognism’s Chief of Revenue Staff: Gina Ruscio. They discuss everything to do with MEDDPICC (or MEDDIC). How s...

Problem Solving, Visual Learners and Dissecting Deals With Keith Weightman, RVP of National Accounts @ Bullhorn

25 Oct 2023

Contributed by Lukas

How can you tailor to reps in your team that are visual learners? How can your team dissect a problem the right way? These are some of the big questio...

Beyond the Sales Floor Episode 5: Secrets for 45% Reply Rates on Videos, With Khris Fenton, VP of Sales Development and Partnerships at Altrata

23 Oct 2023

Contributed by Lukas

We’re back with another episode of Beyond the Sales Floor - and it’s with a Redefining Outbound alumnus Khris Fenton - VP of Sales Development and...

Beyond the Sales Floor Episode 4: Building Coaching Plans With Alli MacManus, Global Revenue Enablement Manager at Demandbase

17 Oct 2023

Contributed by Lukas

On this episode of Beyond the Sales Floor, Alli MacManus (Global Rev. Enablement Manager @Demandbase) is our guest. Alli shares how she’s approached...

How Conventional Wisdom Kills Deals with John Bissett, Partner at Slingshot Edge

11 Oct 2023

Contributed by Lukas

We’re getting a little scientific in this week’s episode. David sits down with John Bissett, Partner at Slingshot Edge. He discusses how and why c...

Beyond the Sales Floor Episode 3: Plays That Get You Paid With Carson V. Heady @ Microsoft

09 Oct 2023

Contributed by Lukas

In this episode of Beyond the Sales Floor, our special guest is Carson V Heady, Social Selling Lead at Microsoft. Carson shares how social selling can...

Social Selling, Mental Health in Sales, and More With Amanda Wilde, Director of Business Development at Alida

05 Oct 2023

Contributed by Lukas

On this week’s episode, Frida has a chat with Amanda Wilde, Director of Business Development at Alida AND 2023 Crunchbase Most Influential Women in ...

Beyond the Sales Floor Episode 2: Creating $130m in Pipeline With Matt Reuter at Real Page Inc

03 Oct 2023

Contributed by Lukas

In this episode of Beyond the Sales Floor, Morgan chatted with Matt Reuter, Senior Director of Sales Development at RealPage, Inc. They unpacked the s...

Beyond The Sales Floor with Morgan Ingram and Dan Drucker at Canon Business Process Services, Inc

25 Sep 2023

Contributed by Lukas

In this special episode of Redefining Outbound, we’re kicking off our Beyond The Sales Floor Series! And in this first interview, Morgan sits down w...

The State of Sales in the US Market Today With Cognism’s Sales Leaders

21 Sep 2023

Contributed by Lukas

On this week’s episode of Redefining Outbound, we’re discussing everything to do with the US Market. Join Frida Ottosson, who chats with Cognism’...

Breaking Down The Meaning of Personalisation in Sales, with Kris Rudeegraap, CEO at Sendoso

13 Sep 2023

Contributed by Lukas

On this week’s episode of Redefining Outbound, Frida sits down with Kris Rudeegraap, CEO of Sendoso. They discuss how sales leaders need to tackle p...

Reaching Technical Decision Makers With Julia Gilinets, Interim CRO at Uplevel

06 Sep 2023

Contributed by Lukas

Cut the fluff! That’s what Julia Gilinets, Interim CRO at Uplevel, believes is the secret in sales. This is especially the case, when reaching out t...

Leveraging Partnerships in Sales with Michaela Weber, VP of Strategic Business Development at BigCommerce

30 Aug 2023

Contributed by Lukas

Your partnerships team can provide some great fuel for your sales engine. And in this week’s episode of Redefining Outbound, discover exactly how an...

Driving High Quality Pipeline with Lu Juarez, EMEA Sales Development Manager at HiBob

23 Aug 2023

Contributed by Lukas

In this week’s episode of Redefining Outbound, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are ...

The Secrets to Working with Champions with Nate Nasralla, Founder at Fluint.io

16 Aug 2023

Contributed by Lukas

In this week’s episode with Redefining Outbound, Stephen Vickers sits down with Nate Nasralla, Founder at Fluint.io to discuss the best way to work ...

The Blueprint Workshop: How Cognism’s Sales Leaders Built A Predictable Revenue Engine (Special Episode)

09 Aug 2023

Contributed by Lukas

We’re back with another special episode of Redefining Outbound. In order to commemorate the launch of our Blueprint, tune into this workshop, co-hos...

The Importance of High-Impact Coaching with Gabrielle Blackwell, Sales Development Manager at Culture Amp

02 Aug 2023

Contributed by Lukas

On this week’s episode of Redefining Outbound, Gabrielle Blackwell (Creator at The One on One and Mid-Market Sales Development Manager at Culture Am...

The Importance of Knowing Your Customers with Devin Reed, Head of Content at Clari

26 Jul 2023

Contributed by Lukas

“Know who you’re selling to!” It’s something you’re telling your sales team to do all the time. But have you laid out the foundations for th...

The State of Enterprise Sales with Kaitie Voigt, Cognism's US Enterprise Sales Manager

19 Jul 2023

Contributed by Lukas

Enterprise sales can be a minefield. Especially in this new era of outbound, it’s really important to ensure your team is enabled with the knowledge...

How To Master Time Management As A Sales Leader with Todd Busler and Morgan J Ingram (Special Episode)

12 Jul 2023

Contributed by Lukas

Your sales team’s playbook should align with the new era of outbound. And success starts by nailing processes like time management. Learn how t...

Breaking Down Buyer Centricity with Khris Fenton, VP of Sales Development & Partnerships at Altrata

05 Jul 2023

Contributed by Lukas

Sales leaders are encouraging their teams to embrace buyer centricity all the time. But there are still rooms for improvement. Find out more, as Frida...

How to hire & scale a team that understands the modern-day buyer with Emerald Maravilla, Director of Sales Development at Snowflake

28 Jun 2023

Contributed by Lukas

B2B buying behaviour is digital. Now, more than ever. So, what does that mean for sales leaders? Well, it means branching out beyond cold calling. And...

Approaching Multi-Regional Outbound, Enterprise & More With Sylvia Farag, Founder of Farag Consulting & Coaching

21 Jun 2023

Contributed by Lukas

What does it take to break through Enterprise nowadays? Also, have we ever stopped to consider the importance of regional differences, when approachin...

The Playbook for 'Hyper Growth' and More with Chris Orlob, CEO at pclub.io

14 Jun 2023

Contributed by Lukas

In the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For exampl...

The evolution of Outbound Tactics & More with Mike Sokirka, VP of Sales & LeadGen at Index

07 Jun 2023

Contributed by Lukas

Some companies are really embracing the winds of change in outbound. And one in particular has been Index.  Find out why VP of Sales & LeadGe...

The State of Sales Enablement in the Modern Era of Outbound & More With Richard Smith, VP of Sales EMEA at Allego

31 May 2023

Contributed by Lukas

On this week’s episode, David sat down with Richard Smith, VP of Sales EMEA at Allego. They discussed the importance of nailing the inner-workings o...