How often do you think about the advertisements you receive, especially after having a conversation with someone and then suddenly you receive something on your phone? Wendy Pace, owner of Pace Setting Media joins us to share exactly why that happens. Wendy is a strategic and results-driven leader who leverages her expertise with AI, algorithms, and digital marketing, with a particular focus on platforms like LinkedIn and TikTok. She strongly advocates for businesses to explore TikTok, shedding light on the importance of AI in crafting social media marketing strategies. In an era of diminishing attention spans, Wendy emphasizes the significance of live videos and dynamic content. She does a great job breaking down the benefits of each platform and determining which is best depending on why you are using them, regardless if it's personal or professional. During our discussion, she talked about how AI amplifies the gold standard of data collection and that you only get out of it what you put into it. You are responsible for ensuring your input is meeting your objectives. She also stressed paying attention to the fine details which is tough as we are a society that moves at warped speed. Her whole philosophy is about “Answering the questions we are searching for” and that will help you connect with your audience. You should be asking the same questions in many different ways to see what resonates with different audiences. To keep in mind that AI is nothing without human interaction, it is nothing more than a powerful search engine today but in 10 years might be different. Thanks, Wendy – this was a highly informative conversation. Interested in learning more about your own leadership? Visit us at www.wilempowered.com and take our free leadership quiz. #AI #artificialintelligence #leaders #socialmedia #wilempowered #wiltalk

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