In this episode of the Women in Leadership Talk podcast, host Vicki Bradley sits down with Lida Citroën, an expert in personal branding and reputation management, to discuss the power of authenticity in leadership and the evolving standards of executive presence.Lida delves into her journey in personal branding and reveals how self-awareness and understanding one’s purpose can shape influence and impact. She emphasizes that today’s influence isn’t solely rooted in authority but in genuine connection and realness. Together, Vicki and Lida explore practical steps to elevate your presence, from defining your brand’s core values to actively contributing in professional settings.This conversation provides actionable insights for those looking to build an authentic and impactful personal brand. Lida’s advice encourages listeners to step confidently into their true selves while enhancing their professional reputation and leadership presence.Ready to turn fear into fuel? Visit the WIL Empowered website to access a free mini-series designed to help you transform fear from a roadblock into a catalyst for growth. This series also dives into the power of habits and offers practical tools for personal development! https://www.wilempowered.com/free-mini-course/"Perfect for: Leaders, professionals, and anyone looking to establish an authentic, influential presence in their careers.Don’t miss this engaging episode—share it with those ready to make a lasting impact through authenticity and purpose-driven influence!

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