Eric’s Wild Idea: To travel around the world, cook with different cultures, and then inspire others through photography. Eric Wolfinger has been called the Annie Leibovitz of food photography. He’s published over a dozen award-winning books, and done even more photo and film commissions with amazing chefs from around the world. While he wasn’t always a photographer, after college Eric, who was also a longtime surfer, wanted to find a way to combine his passions for traveling and cooking. The unexpected answer was photography. While working as an apprentice at the famous Tartine Bakery in San Francisco, Eric traded surf lessons with owner Chad Robertson for bread baking tips, and soon after was commissioned to take the photos for the Tartine Bread cookbook. It was nominated for a James Beard Award in 2011 for Best Cookbook Photography, and since then, he’s become a sought after food photographer. I’ve known Eric for a long time - we went to high school together and grew up surfing. He’s gone on to do some pretty wild things. In fact, today Smug Mug released an amazing film about Eric. On this show, Eric and I talk about how the film got made, how he ended up shooting the Tartine Bread book, and how you can not only get that killer food shot for your own Instagram, but make a living doing what you love. Listen to this episode if: You love snapping pictures of your food. You want to travel the world. You can always be found in the kitchen. You devour cookbooks. You want to make a living doing what you love. You’re curious what to cook for dinner tonight. For full show notes, including guest links and books mentioned during the episode, visit: http://wildideasworthliving.com/20 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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